Tim Hortons: Courtside Seat A12 by Gut Agency

Agency: Gut Agency
Date: Jun 2019
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For over 20 years, Tim Hortons has sponsored the only NBA team in Canada – the Toronto Raptors, who are now in the finals against the Golden State Warriors. This dedication to the team is only outshone by Raptors Superfan, Nav Bhatia, who has had his courtside seat – A12 – for 24 years.

Just in time for game six of the NBA Finals, Bhatia has partnered with Tim Hortons to share his story – one of passion, inclusivity and Canadian spirit.

In ‘Courtside Seat A12’, Nav Bhatia guides the viewers through his journey from 24 years ago to where he is today, showing how his seat represents far more than just a place to watch a basketball game, but the touching story of people who move to Canada and embrace a life focused on hard work and success.

In a video filmed by Gut for Tim Hortons, Nav takes the viewer through his journey and explains why Seat A12 is so important to him. “The whole world is looking at the seat,” he says. “Some see Indian. Some see Canadian. Some see both. Some see a turban. I hope they see diversity and loyalty. I hope they see why Canada is so special.”

Credits

Agency: GUT Agency

CCO, Founder: Anselmo Ramos

Managing Director: Ricardo Honegger

Associate Creative Director, Art Director: Eliana Ferrer

Associate Creative Director, Copywriter: Jeff Hodgson

Senior Art Director: Giulia Magaldi

Senior Copywriter: Frank Garcia

Senior Producer: Cecilia Salguero

Business Affairs: Karen Murillo

Client: Tim Hortons

Global Head of Creative Excellence: Paloma Azulay

Advertising Lead Canada: Jana Goodbaum

Global Marketing Manager: Dibba Iran Parasti

Media Lead: Jenni McIsaac

Social Media Sr. Manager: Asif Houssain

Regional Marketing Lead: Chris Wakefield

Head of Marketing Canada: Markus Sturm

Chief Sales Officer: Ricardo Azevedo

Global Chief Marketing Officer: Axel Schwan

Production House: Spy

Director: Lucas Dabrowski

Executive Producer: Carlo Trulli

Producer: Matt Wiele

Director of Photography: Kris Bonnell

Editor: Mark Morton

Editorial House: School

Overall Rating
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