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Agency: Gut Agency
Client: Skol
Date: Feb 2020
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If it were up to Skol, sunshine would be guaranteed for Carnival 2020 in São Paulo.

In the 'Giro na Chuva' (Spin in the Rain) campaign, Skol wants to help ensure that the festivities aren’t dampened by bad weather so that Carnival-goers can enjoy the event to the fullest.

Skol has employed the help of technology that uses an innovative and environmentally ethical method to induce rainfall in the Cantareira Water System. This is the first time that this technology will be used in an ad campaign. The rain will fall into the Cantareira reservoir before it hits the festivities. This way, the rain still falls, continuing the natural cycle of water but ensuring sunshine for Carnival!

The rain action will take place from 21-26 February in São Paulo. During the days of Carnival, the brand will produce content on its social networks to track the weather in real time for Carnival-goers in São Paulo.


Agency: GUT São Paulo

Published by: Ambev

Title: Spinning in the Rain

Territory: Brazil

ECD: Bruno Brux

Creatives: Julia Mota and Laís Lira,

Rainor Marinho and Murilo Santos

Managing Director: Valéria Barone

Account Director: Alessandra Visintainer

Account Manager: Joe Richardson

Account Executive: João Laureano

Head of Planning: Fernando Ribeiro

Planning Director: Quentin Mahé

Head of Media & Data: Guilherme Cavalcante

Media Manager: Nathália Oliveira

Media Supervisor: Daniel Miscolcz

Media Coordinator: Janaina Ramos

Community Manager: Vitória Kanaan

Head of Production: Mariane Goebel

Producer: Fernando De Nadai


Creation: Gabriel Klein and Gessica Justino

Project Manager: Thiago Chinaglia

Creative: Matheus Potumati

Content: André Maleronka

Executive Production: Bruno Oliveira

Production Coordinator: Juliana Boscardin and Mazo Munhoz

Audio producer: Lamirè

Executive Producer: Vice

Post-Production: 203 Post

Hostess: Preta Araújo

Video Director: Camilla Loyolla

Production Director: Mazo Munhoz

Developer: Andressa Minucci

Director of Photography: João Kehl


Video Director: Igor Selingarde

Service: Thais Escobar