Skol: Spinning in the Rain by Gut Agency
- Location:
If it were up to Skol, sunshine would be guaranteed for Carnival 2020 in São Paulo.
In the 'Giro na Chuva' (Spin in the Rain) campaign, Skol wants to help ensure that the festivities aren’t dampened by bad weather so that Carnival-goers can enjoy the event to the fullest.
Skol has employed the help of technology that uses an innovative and environmentally ethical method to induce rainfall in the Cantareira Water System. This is the first time that this technology will be used in an ad campaign. The rain will fall into the Cantareira reservoir before it hits the festivities. This way, the rain still falls, continuing the natural cycle of water but ensuring sunshine for Carnival!
The rain action will take place from 21-26 February in São Paulo. During the days of Carnival, the brand will produce content on its social networks to track the weather in real time for Carnival-goers in São Paulo.
Credits
Agency: GUT São Paulo
Published by: Ambev
Title: Spinning in the Rain
Territory: Brazil
ECD: Bruno Brux
Creatives: Julia Mota and Laís Lira,
Rainor Marinho and Murilo Santos
Managing Director: Valéria Barone
Account Director: Alessandra Visintainer
Account Manager: Joe Richardson
Account Executive: João Laureano
Head of Planning: Fernando Ribeiro
Planning Director: Quentin Mahé
Head of Media & Data: Guilherme Cavalcante
Media Manager: Nathália Oliveira
Media Supervisor: Daniel Miscolcz
Media Coordinator: Janaina Ramos
Community Manager: Vitória Kanaan
Head of Production: Mariane Goebel
Producer: Fernando De Nadai
VICE TEAM
Creation: Gabriel Klein and Gessica Justino
Project Manager: Thiago Chinaglia
Creative: Matheus Potumati
Content: André Maleronka
Executive Production: Bruno Oliveira
Production Coordinator: Juliana Boscardin and Mazo Munhoz
Audio producer: Lamirè
Executive Producer: Vice
Post-Production: 203 Post
Hostess: Preta Araújo
Video Director: Camilla Loyolla
Production Director: Mazo Munhoz
Developer: Andressa Minucci
Director of Photography: João Kehl
SUGARCANE TEAM
Video Director: Igor Selingarde
Service: Thais Escobar