Philadelphia Cream Cheese: Bagel That by Gut Agency
- Location:
Can a piece of toast be a bagel? Can a waffle be a bagel? Or even a hot dog bun? With the Philadelphia 'Bagel That' tool – they can. It's a revolutionary new tool that helps cream cheese lovers punch holes in the middle of anything, instantly turning it into a bagel.
To use the Philadelphia 'Bagel That' tool, simply put your waffle, pancake, hamburger bun, or other bread item into the center of the device. Next, press the lever down to punch a hole to instantly create a bagel. Because if it looks like a bagel, you can put Philadelphia Cream Cheese on it.
Philadelphia created limited-edition 'Bagel That' devices available directly through Amazon.com for just $10, so you can create your own bagels at home to top with Philadelphia Cream Cheese.
Credits
AGENCY: GUT Miami
Spot: Bagel That
Client: Philadelphia
Founder, CCO: Anselmo Ramos
ACD, Writer: Jeff Hodgson
ACD, Art Director: Eliana Ferrer
Sr. Art Director: Giulia Magaldi
Sr. Copywriter: Frank Garcia
Managing Director: Ricardo Honegger
Management Supervisor: Monique Beauchamp
Producer: Cecilia Salguero
Jr. Strategist: Wonsik Cho
Business Affairs Manager: Karen Murillo
CLIENT: Philadelphia
Ariel Suffern: VP Marketing, Kraft Heinz
Megan Magnuson: Associate Director of Marketing, Philadelphia
Blythe Jeckel: Sr. Associate Brand Manager, Philadelphia
PRODUCTION: Cortez Brothers
Director: The Paisanos – Martin Levi & Juan Frontini
Executive Producer: Martin Feuerstein
SERVICE COMPANY: Oruga
Executive Producer: Ioni Borisonik
Line Producer: Jonsi Mesz / Ariel Fainholc
DP: Manuel Bullrich
EDITORIAL: Oruga
Editor: Andrés Quaranta
ONLINE COLOR-CORRECTION
Colourist: Jorge Russo
ONLINE FLAM
Flame Artist: Martin Kowal
Flame Artist: Pickle House VFX
SOUND DESIGN
Audio Producer:
Executive Producer: Santiago Inglese - Rucatampam
PR: ALISON BROD MARKETING + COMMUNICATIONS
Senior Vice President: Brooke Scher Mogan
Senior Director: Adrianna Lauricella
Director: Amanda Zerbib
Senior Account Executive: Erika Berg
MEDIA AGENCY: STARCOM
