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Call of Duty: Vangaurds of Photography by Gut Agency

Agency: Gut Agency
Date: Oct 2021
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Activision Blizzard's latest ad to promote Call of Duty: Vangaurd sees real life photojournalists Alex Potter and Sebastiano Tomada Piccolmini talk about their experiences capturing images of life in conflict zones.

To further promote the the realistic nature of the game, the photographers then step into a large physical space and are handed virtual cameras specially designed to capture some of the World War II-era imagery in Vanguard such as a raging building fire, blown-apart tanks, and close-ups of soldiers.

The spot was created alongside Guy agency and is the first from recently-appointed chief marketing officer Fernando Machado.

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