The Drum Awards Festival - Official Deadline

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Client: Guinness
Date: Mar 2020
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Guinness knows that St. Patrick’s Day feels different this year. But the brand has been around for 260 years and learned over time that the folks there are pretty tough when they stick together.

However you choose to celebrate St. Patrick’s Day this year, stay safe and be good to one another. Guinness today is committing $500,000 through our Guinness Gives Back Fund to help communities where we live, work and celebrate.

This spot notes that you may have to celebrate with a closer-knit group of friends at home this year, especially without the parades. But that doesn't mean you can't enjoy.

"When you raise a pint of Guinness, also remember to raise each other up,” it says.