Agency: GTB
Client: Ford
Date: May 2017
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The newly-released Ford EcoSport commercial features the character Groot from Marvel Studios’ Guardians of the Galaxy Vol. 2. Directed by Bullitt director Peyton Reed for GTB, the spot centers on a young woman who receives a Groot figurine from her boyfriend. After receiving the toy, she dreams up a fantasy in which she and Groot – animated by Method Studios - escape enemies in a high-speed chase thanks to Groot’s advice and the Ford EcoSport before being launched back into reality.

Of the commercial, Reed said: “The biggest challenge of the project was balancing the action and effects with the comedy. Tone is crucial in a spot like this, especially when taking a character like Baby Groot out of the context of ‘Guardians’ and putting him into our world. I’ve always gravitated toward kinetic, visual comedy in my film work. More recently, with the Marvel Studios’ ‘Ant-Man’ movies, I’ve been able to work on a much bigger canvas with extensive visual effects. The Ford spot was a perfect fit.”


Executive Creative Director, Brand Content & Alliances: Carl Spresser

Group Director, Brand Content & Alliances: Curt Jaksen

SVP, Executive Creative Director - SUV: Eric McClellan

ACD, Sr. Writer: Michael O’Connell

Art Director: Katie Brandt

Art Director: Susan Alinsangan

VP Planning Director, Brand Content & Alliances: Tara Schaeffer

Associate Planning Director, Brand Content & Alliances: Jacqueline Salliotte

Senior Planner, Brand Content & Alliances: Imogen Venn

Senior Producer: Mark Nicholas

Production Company: Bullitt

Director: Peyton Reed

Executive Producer: Todd Makurath

Executive Producer: Luke Ricci

Head of Production: Jennifer Sprunger

Producer: Geoff McLean

Editorial: Arcade

Editor: Paul Martinez

Producer: Alexa Atkin

VFX: Method Studios

Producer: Pip Mal

Movie Production: Marvel Entertainment

Director, Partnerships: Chris Lisciandro

Franchise & Promotional Partnerships Manager: Adam Davis