Agency: GTB Brazil
Client: Ford
Date: Feb 2020
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São Paulo is the city without beaches with more surfers. There are 150,000 surfers who need to hit the road when they want to get in the water. They have to check the wheather, leave at dawn, pay an expensive toll fee and run back to work.

With that in mind, Ford launched EcoSport Surf Tag, automatically paying the toll fee of Ford’s SUV owners in days of good surfing conditions, always before business hours.

The car maker sent special toll tags to Ford EcoSport owners across the city and, using Waves Website technology, sent a detailed forecast of the waves, warning which days the toll fee would be free.


Agency: GTB Brazil

Executive Creative Director: Vico Benevides

Creative Director: Rodrigo Strozenberg, Denis Peralta

Art Director: Leandro Bechara, Thiago Nascimento

Copywriter: André Savastano, Cauique Johnson

Producer: Marina Fridman, Yasmim Mattos

Social Media: Daniela Lima, Eliza Bianchezi

Media: Carolina Candil, Marcelo Marujo, Rafael Amorim

CRM: Fernanda Fofonca

BI: Carlos Serbino

Planner: Mariana Coelho

Account: Rafael Francheschini, Victor Caldeira

CRM Account: Lygia Carvalho, Caio Garletti

Project Manager: Patrícia Silvestre, Priscilla Ibrahim, Vanessa Jucá