São Paulo is the city without beaches with more surfers. There are 150,000 surfers who need to hit the road when they want to get in the water. They have to check the wheather, leave at dawn, pay an expensive toll fee and run back to work.
With that in mind, Ford launched EcoSport Surf Tag, automatically paying the toll fee of Ford’s SUV owners in days of good surfing conditions, always before business hours.
The car maker sent special toll tags to Ford EcoSport owners across the city and, using Waves Website technology, sent a detailed forecast of the waves, warning which days the toll fee would be free.
Agency: GTB Brazil
Executive Creative Director: Vico Benevides
Creative Director: Rodrigo Strozenberg, Denis Peralta
Art Director: Leandro Bechara, Thiago Nascimento
Copywriter: André Savastano, Cauique Johnson
Producer: Marina Fridman, Yasmim Mattos
Social Media: Daniela Lima, Eliza Bianchezi
Media: Carolina Candil, Marcelo Marujo, Rafael Amorim
CRM: Fernanda Fofonca
BI: Carlos Serbino
Planner: Mariana Coelho
Account: Rafael Francheschini, Victor Caldeira
CRM Account: Lygia Carvalho, Caio Garletti
Project Manager: Patrícia Silvestre, Priscilla Ibrahim, Vanessa Jucá