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Ford: Meetings Backgrounds by GTB Brasil

Agency: GTB Brasil
Client: Ford
Date: May 2020
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It came from the insight that, even during this quarantine, Ford can help individuals to feel closer to each other.

We took video calls, the most used mean of communication today: and made these virtual gatherings funner.

Following this idea, we created here in Brazil the Fun Meetings Backgrounds: a series of animated screensavers for people to customize their videos.

So how about arriving in a Ford on your next video call?

Credits

CREDITS

Title: Fun Meetings Backgrounds

Agency: GTB Brazil

Client: Ford Motor Company

Executive Creative Director: Vico Benevides

Art Directors: Matheus Matsumoto, Vinicius Souza

Copywriter: Hugo Cacique

RTV: Marina Fridman

Motion: Daniel Matsumoto

Account: Martin Zucchini, Rafael Franceschini, Enrico Cavallari, Victor Caldeira

Social Media: Daniela Lima, Tamyris Bueno, Natalia Bueno

Planning: Fernando Takey e Gabriel Cinato

Project Manager: Patricia Silvestre, Caio Barsotti

UX: Marco Iglesias

Production Company: Miagui

Sound Company: Audio Arte

Sound Producer: Eduardo Santos

Soundtrack: Gustavo Santana

Sound Designer/Mix: Eduardo Santos

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