It came from the insight that, even during this quarantine, Ford can help individuals to feel closer to each other.
We took video calls, the most used mean of communication today: and made these virtual gatherings funner.
Following this idea, we created here in Brazil the Fun Meetings Backgrounds: a series of animated screensavers for people to customize their videos.
So how about arriving in a Ford on your next video call?
Title: Fun Meetings Backgrounds
Agency: GTB Brazil
Client: Ford Motor Company
Executive Creative Director: Vico Benevides
Art Directors: Matheus Matsumoto, Vinicius Souza
Copywriter: Hugo Cacique
RTV: Marina Fridman
Motion: Daniel Matsumoto
Account: Martin Zucchini, Rafael Franceschini, Enrico Cavallari, Victor Caldeira
Social Media: Daniela Lima, Tamyris Bueno, Natalia Bueno
Planning: Fernando Takey e Gabriel Cinato
Project Manager: Patricia Silvestre, Caio Barsotti
UX: Marco Iglesias
Production Company: Miagui
Sound Company: Audio Arte
Sound Producer: Eduardo Santos
Soundtrack: Gustavo Santana
Sound Designer/Mix: Eduardo Santos