FORD: advert-body-1 by GTB and Big Block
- Location:
Putting a new spin on a long-running and successful campaign presents unique challenges, including maintaining tone and creative continuity while bringing a fresh perspective. To help with the launch of the even tougher, smarter and more capable new 2018 Ford F-150, Big Block director Paul Trillo offers an updated spin on a campaign a decade in the running.
Trillo maintained the tone and voice of the original campaign while adding a distinct technical style and kinetic energy that resulted in a new level of excitement. Dynamic camera movement and quick editing brought new vitality to the time-tested Built Ford Tough concept.
Technically challenging camera moves guide the audience through distinct moments transitioning seamlessly through a variety of innovative techniques. While previous spots relied largely on motion-graphics, Trillo’s approach achieved a more authentic feel with custom camera rigs on real locations.
Credits
Agency: GTB
Production content studio: Big Block
Director: Paul Trillo
Managing director: Kenny Solomon
Chief content & innovation officer: Tom Flanagan
Executive producer/live action: Geno Imbriale
Line producer: Kelly Christiansen
Director of photography: Daniel Mindel
Production designer: Justin Trask
Post production: Big Block
Creative director: Curtis Doss
VFX supervisor: John Cherniack
Chief technology officer: Albert Soto
Executive producer/account director: Rhys Demery
Head of production: Kay Rough
Post supervisor: Tiffany Dickerson
Editors: James Boger, Fred Fouquet, Greg Young,
Editorial assistant: Ellen Feldman
Computer graphic artists: Rob Glazer, Tim Kadowaki, Jensen Abler
Design: Shyama Golden
2D animation & design: Aaron Evans
Lead nuke: Michael Dobbs
Nuke artists: Katerina Arroyo, Krystal Chinn, Erik Berlin
Tracker: Joseph Chiechi
Previz: Dan Bollwerk, Chris Bowers, Ira Shahin, Richard DeForno
Lead flame: Rod Basham
Flame artists: Tim Miller, Rob Ufer
Colorist: Brandon Chavez