US Air Force: Origin Story by GSD&M
- Location:
As a fighter plane zooms through the sky, a woman’s voice says: “Every superhero has an origin story.” That’s the inspiring, high-flying start of the US Air Force’s latest recruitment campaign, one that aims high to get more women into its ranks.
Leveraging International Women’s Day (March 8) and an upcoming, globally-known superhero film featuring a female pilot as the titular heroine which releases on the same day (Captain Marvel), the US Air Force is releasing the new film and campaign in partnership with GSD&M, the military branch’s 18-year agency of record.
‘Origin Story’ showcases the inspiring and powerful female pilots that make up the US Air Force. It proudly emphasizes the “women power” that exists within the Air Force – because as it does in the upcoming Marvel movie, the Air Force states that it can turn anyone into a hero. The voice over states: “We all got our start somewhere, for us it was the US Air Force.” It wraps up with a caption asking “What will your origin story be?” and ends with the familiar tagline “Aim High.”
Credits
AGENCY
Agency: GSD&M
Chief Creative Officer: Jay Russell
Group Creative Directors: Jeff Maki
Creative Director: Christopher Colton
Art Director: John Wood
Writer: Sydney Langway, Lauren Doerr, Nicholas Pessara
Director of Production/SVP: Jack Epsteen
Head of Content Production/VP: Laura Busino
Senior Producers: Peter Atherton, Tommy White
Digital Producer: Jackie Purdy-Andrews
Account Service: Bo Bradbury, Norah Rudyk, Olivia Williams
Strategy: Elizabeth Thompson
Social Media: Neven Simpson, Jennifer Siegel, Charlie Joslin
Business Affairs Manager: Lara Drew
Project Manager: Lisa Valencia
PRODUCTION COMPANY FOR VIDEO AND WEB:
Production Company: BLK MKT Studios,
Director: Dan Brown
AFRS Director: TSgt Michael Cowley
Editor: Jason Blair
Photographer: TSgt Chris Griffin
MUSIC: Killer Tracks
WEBSITE DEVELOPMENT:
Agency: Media Monks
Creative Team: Jeff Maki, John Wood, Lauren Doerr
Producer: Ryan Micklos, Amanda Traversi
Account Team: Ryan Worthington, Olivia Williams
