Agency: GSD&M
Date: Mar 2020
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Texas Governor Greg Abbott released a PSA encouraging Texans to practice social distancing by staying home in order to mitigate the spread of Covid-19. The PSA was produced by Roy Spence, chairman of Austin-based creative agency GSD&M, with Matthew McConaughey providing the voice-over.

"These are challenging times, but Texans are always prepared to respond to challenges,” said Governor Abbott. “I am grateful to all our medical professionals who are working on the front lines to limit the spread of Covid-19 and provide care to Texans in need. Now is the time for all us to unite and do our part to protect public health in our communities. That’s why I urge all Texans to practice smart hygiene habits and social distancing — and if you can, just stay home.”

The 30-second spot urges Texans to just stay home if they can and practice safe hygiene.


Creative Director/Writer: Roy Spence

Producer/Editor: Spencer Gilliam

Color: Joe Malina

Sound Mixer: Dusty Albertz (TBD Post)

Music: Paul Wright (courtesy of 360 MusicWorx)