Southwest: Behind Every Seat is a Story by GSD&M
- Location:
No-frills air carrier Southwest is introducing a new campaign inspired by the reasons why customers fly the airline, and it breaks the mold of what you might think of your seatmate. The campaign, ‘Behind Every Seat is a Story, Behind Every Story is the Reason for Transfarency’ tells the real stories behind the airline’s passengers.
The campaign kicks off with the ad, 'Vignette,' during the Sunday football games. Other spots, ‘New Parents,’ ‘Coach,’ and ‘Grandma,’ highlight the emotional reasons Southwest’s customers travel. From wanting to break your mom out of a nursing home and take her to Belize, to catching a direct flight only to come home with the most precious cargo, a newly adopted baby girl, the campaign brings to life that behind every seat is a story. The creative shines a light on Southwest as the brand with compassion and an understanding for its Customer’s needs; all the reasons that have made Southwest the obvious choice for travel since day one.
Credits
Agency: GSD&M
Chief Creative Officer: Jay Russell
Group Creative Directors: Ryan Carroll, Scott Brewer
Creative Directors: Ross Aboud, Ryan Martindale
Associate Creative Directors: James Hoke, Rusty Broome
Art Director: Ryan Warner
Writer: Chase Stevens, Justin Han
Director of Production: Jack Epsteen
Senior Producer: Becky Carrel
Account Service: VP, Group Account Director – Shawn Mackoff
Account Director – Amy Lyon
Account Supervisor – Blair Williams
Account Executive – Russell Debes
Strategy: Andrew Teagle, Chief Strategy Officer
Elena Claro, Sr. Strategist
Whitney Wofford, Sr. Strategist
Jonathan Hart, VP Decision Sciences
Chelsea Davis, Associate Director Social Media
Business Affairs Manager: Desiree Townsend
Project Manager: Elizabeth Stelling
Digital Production:
· VP, Executive Producer: Jefferson Burruss
· Senior Digital Producer: Cee Ng
Experience Design:
Derek Dollahite, Director of Experience
Mark Snow, Creative Director
Maria D’Amato, Associate Creative Director
Alex Lang, Art Director
Kim Faulkner, Lead Developer
David Zwickerhill, Associate Director, Analytics
Account:
Account Supervisor: Audrey Henderson
Account Executive: Meredith Nagel
Digital Production and Animation: Superhero Cheesecake
Social Video Post Production:
Agency: AV
Editor: Jacob Stern
Account: Marie Graw, Russell Debes
Sr. Producer: Becky Carrel/Alison Wagner
Producer: Spencer Gilliam
Associate Producers: Karla Macias/Mystie Pineda
Photography Print Development:
Art Buyer: Jessica Henry
Print Producer: Leigh Ann Proctor
Account Supervisor – Marie Graw, Patty Liendo
Account Executive – Meredith Nagel
PRODUCTION COMPANY:
Prod Company: Community Films
Director: Seth Gordon
Editor: Cabin – Chan Hatcher
Stylist: Anna Herrington
MUSIC: Shindig
