Popeyes: advert-body-1 by GSD&M
- Location:
Basketball’s big draft night calls for a big appetite. There’s been a lot of speculation and buzz around New Orleans and the team's likelihood to bring home a big name, with a wingspan of 6 feet and 10 inches, as its number one draft pick.
To put that into perspective and celebrate New Orleans’ top spot in the draft, Popeyes Louisiana Kitchen is launching the Wingspan Box.
Measuring 82 inches - the equivalent of 6 feet and 10 inches - this supersize box comes with 77 boneless wings, 11 biscuits and 11 servings of fries. It will be available at the Popeyes on Canal Street in New Orleans on draft day, June 20, while supplies last at a price of $74.69.
Credits
AGENCY
Agency: GSD&M
Launch Date: June 20, 2019
Spot Title: The Wingspan Box
Chief Creative Officer: Jay Russell
Creative: Tom Hamling, Brandon Curl, Dale Austin, Jon Williamson, Leigh Browne, Dina Zolan, Stephen Linter
Production: Helena Abbing, Josie Wilken, Kelly Grant
Account Leadership: Carrie Hines, Liam Doherty, Brittany Hammer Kent
Strategy: Jim Firestone
Social Strategy: Randy Romero, Angela Brown
Design: Ben Harman, Vanessa Zhang, Daniel Rodriguez
Business Affairs: Linda Nhan
Project Management: Lucas Fiser, Christie Lyons
PUBLIC RELATIONS:
Company: Alison Brod Marketing + Communications
Senior Vice President: Brooke Scher Mogan
Supervisor: Dara Schopp
