Agency: GSD&M
Client: Popeyes
Date: Jun 2019
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Basketball’s big draft night calls for a big appetite. There’s been a lot of speculation and buzz around New Orleans and the team's likelihood to bring home a big name, with a wingspan of 6 feet and 10 inches, as its number one draft pick.

To put that into perspective and celebrate New Orleans’ top spot in the draft, Popeyes Louisiana Kitchen is launching the Wingspan Box.

Measuring 82 inches - the equivalent of 6 feet and 10 inches - this supersize box comes with 77 boneless wings, 11 biscuits and 11 servings of fries. It will be available at the Popeyes on Canal Street in New Orleans on draft day, June 20, while supplies last at a price of $74.69.



Agency: GSD&M

Launch Date: June 20, 2019

Spot Title: The Wingspan Box

Chief Creative Officer: Jay Russell

Creative: Tom Hamling, Brandon Curl, Dale Austin, Jon Williamson, Leigh Browne, Dina Zolan, Stephen Linter

Production: Helena Abbing, Josie Wilken, Kelly Grant

Account Leadership: Carrie Hines, Liam Doherty, Brittany Hammer Kent

Strategy: Jim Firestone

Social Strategy: Randy Romero, Angela Brown

Design: Ben Harman, Vanessa Zhang, Daniel Rodriguez

Business Affairs: Linda Nhan

Project Management: Lucas Fiser, Christie Lyons


Company: Alison Brod Marketing + Communications

Senior Vice President: Brooke Scher Mogan

Supervisor: Dara Schopp