Popeyes: Sauce Printer by GSD&M

Agency: GSD&M
Client: Popeyes
Date: Jul 2017
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Fast-food chicken chain Popeyes celebrates its dipping sauce savvy, showcasing its artistry with the debut of the Popeyes Sauce Printer. A converted CNC printer, Popeyes Sauce Printer uses cutting-edge technology to put a saucy spin on famous pieces of art (think Van Gogh The Starry Night and da Vinci’s Mona Lisa) in an effort to demonstrate flavor as a masterpiece both on and off the canvas.

These flavorful recreations live in an online Flavor Gallery on www.Popeyes.com/sauceprinter alongside Sauce Selfies, Popeyes menu items and Louisiana-themed imagery. Viewers online will also be able to see the Sauce Printer in action through 30 and 15-second videos on promoted YouTube posts, as well as customized social videos on Facebook (promoted), Instagram (promoted), Twitter and Snapchat (promoted).

Created in partnership with creative AOR GSD&M, the campaign is part of the brand’s ongoing efforts to bring more unique Louisiana flavor to consumer’s lives. It joins past innovative campaigns from Popeyes to include “Marinating Machine,” a fully immersive, 1.2-minute multi-sensory experience within a 10-foot chicken leg that allowed consumers experience Popeye’s 12-hour marination process for Bonafide, and Popeyes Sweet & Crunchy Tenders, a menu item that brings together the restaurant’s beloved chicken tenders with a brand-new coating made from shortbread cookies.

The campaign runs through July 30, 2017.

Credits

Client: Popeyes Louisiana Kitchen

Agency: GSD&M

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