Popeyes: Emotional Support Chicken by GSD&M

Agency: GSD&M
Client: Popeyes
Date: Dec 2018
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Popeyes launched its 'Emotional Support Chicken' to provide a good-hearted laugh to get people through stressful holiday air travel.

Travelers passing through Philadelphia International Airport can purchase a three-piece chicken tenders combo with an 'Emotional Support Chicken' carrier at the Popeyes Louisiana Kitchen in Terminal C to bring with them on their flight.

Emotional support animals provide comfort and companionship, especially during a highly stressful time like air travel, but according to recent headlines, some travelers are pushing the envelope with the types of animals they try to bring on flights and classify as “emotional support animals,” like peacocks, squirrels and tarantulas. After seeing this, Popeyes decided to offer its own version of “emotional support animals pushing the envelope” by offering travelers 'Emotional Support Chicken' – a gesture designed to bring holiday travelers some needed humor to what is one of the most stressful places to be during the holidays – the airport.

This Emotional Support Chicken is permitted to fly without any restrictions.


Agency: GSD&M

Client: Popeyes