Popeyes: BYOB - bring your own bun by GSD&M
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Many restaurants have a bring your own beverage (BYOB) policy, but until now no fast food joint has urged people to bring their own buns to make sandwiches.
Popeyes, recognizing that the craze it created for its limited time chicken sandwich resulted in people clamoring for more, is telling people to ‘BYOB – bring your own bun’.
When Popeyes released its chicken sandwich, it quickly became a cultural phenomenon, with fans flocking to try it and taking to twitter to share rave reviews. Due to the extraordinary demand, the sandwich sold out two weeks after it was introduced nationwide.
Popeyes is working to get the Sandwich back in restaurants soon. In the meantime, they’re offering guests a way to ease their sorrows and cravings, with ‘Bring Your Own Bun’. The restaurant is telling people that it still has the best fried chicken in the game, so they can order a three-piece tender entree make their own sandwiches – if they bring buns with them.
A video shows incredulous, and somewhat annoyed customers trying to make sandwiches with their own buns. They do not look pleased.
Credits
AGENCY
Agency: GSD&M
Chief Creative Officer: Jay Russell
Group Creative Director: Tom Hamling
Creative Director/AD: Jon Williamson
Creative Director/CW: Leigh Browne
Art Director: Dina Zolan
Copywriter: Stephen Lintner
Director of Production: Jack Epstein
Executive Producer: Erika McKay
Sr. Print Producer: Helena Abbing
Managing Director: Carrie Hines
Account Director: Liam Doherty
Account Supervisor: Lacey Bobo
Account Manager: Morgan Spencer
Group Strategy Director: Jim Firestone
Director Social Strategy: Janice Sutter
Assoc Director Social Strategy: Randy Romero
Social Strategist: Angela Brown
Social Media Manager: Gracen Cohen
Director of Communication Strategy: Samantha Cowley
Business Affairs Manager: Lindsay Wakabayashi / Linda Nahn
Project Manag: Christie Lyons / Lucas Fiser
PRODUCTION COMPANY FOR VIDEO AND WEB:
Prod Company: The Bear
Director: Ben Steinbauer
Executive Producer: Janice Woods
DP: Calvin Millar
EDITORIAL:
Agency: Cut & Run
Executive Prodcuer: Bebe Baldwin
Prodcuer: Katie Stoller
Editor: Joel Baldwin
Assistant Editor: Nick Kondylas
Assisitant Editor: Anna Romero
PUBLIC RELATIONS:
Agency: Alison Brod Marketing + Communications
