Pizza Hut: 5.00 feeds all Abe by GSD&M

Agency: GSD&M
Client: Pizza Hut
Date: Jan 2019
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Abe Lincoln is apparently alive and well and living in suburbia in a Super Bowl campaign for Pizza Hut’s $5 Lineup, perfect for game day.

The initial work coming from Pizza Hut’s partnership with its new agency of record, GSD&M, some of which is slated to debut on Super Bowl Sunday, features Mr. Five Dollar Bill himself. In the spots, Lincoln is a husband and father who, through the use of quirky humor and relatable situations, brings to life the variety of offerings that customers can get at Pizza Hut for “just a Lincoln each.”

In spots running now, Lincoln asks his family to “behold the power of the $5 bill.” Looking for respect and admiration from his kids and wife, he finds none.

In the continuation of the story during two spots to run during the game, Abe still gets no respect from his game party friends, nor his son, whom he is playing video games with in front of a table full of Pizza Hut snacks. While Lincoln shows what the $5 can buy, his son states to him, “You’re dead.”

Credits

CLIENT: Pizza Hut

CAMPAIGN TITLE: “5.00 feeds all – Abe

AGENCY: GSD&M

Chief Creative Officer: Jay Russell

Group Creative Director: Rafael Serrano

Group Creative Director: Jeff Maki

Creative Director: Phil Davies

Creative Director: Matthew Barker

SVP Director of Production: Jack Epsteen

Content Producer: Lee Nichnowitz

Director of Business Affairs: Lindsay Wakabayashi

SVP Account Leadership: Nancy Ryan

Account Director: Ana Leen

Account Supervisor: Elizabeth Brown

Project Management: Maria Roepke

PRODUCTION COMPANY: Community Films

Director: JEAN

Director of Photography: Don Davis

Executive Producer: Carl Swan & Lizzie Schwartz

Head of Production: Chris Spanos

Line Producer: Josh Rothfeld

EDITORIAL COMPANY: BEAST (AUSTIN)

Editor: Airel Quintans

Flame Artist: Drew Dela Cruz

Assistant Editor: Chris Kasper

Producer: Diana Mendez

Executive Producer: Ron Rendon

Telecine/ Company 3

Senior Colorist: Dave Hussey

Carbon VFX/

VFX Supervisor: Mat Stevens

Executive Producer: Matthew McManus

AUDIO: Pony Sound

Engineer: Dave Bewley

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Thank You Grandma by BBDO PARIS

Added 19 February 2019
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