Pizza Hut: 5.00 feeds all Abe by GSD&M
- Location:
Abe Lincoln is apparently alive and well and living in suburbia in a Super Bowl campaign for Pizza Hut’s $5 Lineup, perfect for game day.
The initial work coming from Pizza Hut’s partnership with its new agency of record, GSD&M, some of which is slated to debut on Super Bowl Sunday, features Mr. Five Dollar Bill himself. In the spots, Lincoln is a husband and father who, through the use of quirky humor and relatable situations, brings to life the variety of offerings that customers can get at Pizza Hut for “just a Lincoln each.”
In spots running now, Lincoln asks his family to “behold the power of the $5 bill.” Looking for respect and admiration from his kids and wife, he finds none.
In the continuation of the story during two spots to run during the game, Abe still gets no respect from his game party friends, nor his son, whom he is playing video games with in front of a table full of Pizza Hut snacks. While Lincoln shows what the $5 can buy, his son states to him, “You’re dead.”
Credits
CLIENT: Pizza Hut
CAMPAIGN TITLE: “5.00 feeds all – Abe
AGENCY: GSD&M
Chief Creative Officer: Jay Russell
Group Creative Director: Rafael Serrano
Group Creative Director: Jeff Maki
Creative Director: Phil Davies
Creative Director: Matthew Barker
SVP Director of Production: Jack Epsteen
Content Producer: Lee Nichnowitz
Director of Business Affairs: Lindsay Wakabayashi
SVP Account Leadership: Nancy Ryan
Account Director: Ana Leen
Account Supervisor: Elizabeth Brown
Project Management: Maria Roepke
PRODUCTION COMPANY: Community Films
Director: JEAN
Director of Photography: Don Davis
Executive Producer: Carl Swan & Lizzie Schwartz
Head of Production: Chris Spanos
Line Producer: Josh Rothfeld
EDITORIAL COMPANY: BEAST (AUSTIN)
Editor: Airel Quintans
Flame Artist: Drew Dela Cruz
Assistant Editor: Chris Kasper
Producer: Diana Mendez
Executive Producer: Ron Rendon
Telecine/ Company 3
Senior Colorist: Dave Hussey
Carbon VFX/
VFX Supervisor: Mat Stevens
Executive Producer: Matthew McManus
AUDIO: Pony Sound
Engineer: Dave Bewley
