Agency: GSD&M
Client: Lennox
Date: Jun 2016
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Lennox, maker of heating and air conditioning products, has rolled out a short film called 'Degrees of Perfect.' Created by GSD&M and production company A'shop Crew, the video features five different murals that were made by five street artists. Each artist used thermochromic paint in their murals, a paint that becomes colorless when exposed to heat. When heated air from Lennox systems is applied to the murals, the thermochromic layer disappears, revealing another mural underneath. According to the agency, to create each mural, "each artist was briefed on their respective theme/Lennox pillar: clean air, solar power, intelligence, quiet systems and balance. From there, the artists set out on their own to interpret the theme, create an idea and design a two-part visual story using their individual style and inspiration."


Chief Creative Officer: Jay Russell

Group Creative Directors: Bill Marceau, Kris Wixom, Alisa Wixom

Creative Directors: Ray Longoria, Sean Keith

ACD, Art Director: Kyle Mitchell

CD, Experience Design: Rye Clifton

ACD, Experience Design: Maria D’Amato

Writer: Jon Miller

Designer: Steve Wolf

Project Manager: Lauren Bowen

Director of Production: Jack Epsteen

Executive Producer: Laura Busino

Producer: Natalie Lum Freedman

Content, Print, and Art Producer: Kelly Grant

Digital Producer: Kate Blair

Account Leadership: Mark Durein, Claire Tudor

Marketplace Planning: John D’Acierno

Business Affairs Manager: Linda Nhan

Social Media Managers: Charlie Joslin and Eduardo Herrera

Media Planner: Molly Herman

Associate Media Director: Marianne Rush

Media Supervisor: Kelsey Caulkins

Communications Manager: Chelsey Korman

HVAC Engineers: Tom Johnson (Lennox Corporate), Alain Savard (Lennox Premier Dealer), Zack Giron and Yuval Giron – Lennox Premier Dealers from AZ Air Conditioning & Heating

Music: Toro Y Moi, starRo

Music Manager: Cameron Rath, owner of Vibe Coach

Production Company/Lead Artists: ASHOP CREW

Director: Fluke (President of ASHOP CREW)

Production: A’Shop Creative Studios, Inc.

Lead Artist/Curator: FLUKE

Project Coordinator: Pascale Godbout

Director of Photography/Editor: Mikael Carriau

Director of Photography/Editor: Jeremie Boivin

Artist: BACON

Artist: DODO OSE

Artist: 123KLAN

Artist: SLICK

Artist: ZEK ONE

Founder / CEO, DoStuff Media: Scott Owens

National Events Manager, DoStuff Media: Erin Shorts

DoLA Founder; Spaceland Presents President: Mitchell Frank

General Manager, DoLA: Ben de Ayora

Account Manager, DoLA: Melissa Aquino

Production Manager, DoLA: Jasper Kuo