Lennox: advert-body-2 by GSD&M
- Location:
Lennox, maker of heating and air conditioning products, has rolled out a short film called 'Degrees of Perfect.' Created by GSD&M and production company A'shop Crew, the video features five different murals that were made by five street artists. Each artist used thermochromic paint in their murals, a paint that becomes colorless when exposed to heat. When heated air from Lennox systems is applied to the murals, the thermochromic layer disappears, revealing another mural underneath. According to the agency, to create each mural, "each artist was briefed on their respective theme/Lennox pillar: clean air, solar power, intelligence, quiet systems and balance. From there, the artists set out on their own to interpret the theme, create an idea and design a two-part visual story using their individual style and inspiration."
Credits
Chief Creative Officer: Jay Russell
Group Creative Directors: Bill Marceau, Kris Wixom, Alisa Wixom
Creative Directors: Ray Longoria, Sean Keith
ACD, Art Director: Kyle Mitchell
CD, Experience Design: Rye Clifton
ACD, Experience Design: Maria D’Amato
Writer: Jon Miller
Designer: Steve Wolf
Project Manager: Lauren Bowen
Director of Production: Jack Epsteen
Executive Producer: Laura Busino
Producer: Natalie Lum Freedman
Content, Print, and Art Producer: Kelly Grant
Digital Producer: Kate Blair
Account Leadership: Mark Durein, Claire Tudor
Marketplace Planning: John D’Acierno
Business Affairs Manager: Linda Nhan
Social Media Managers: Charlie Joslin and Eduardo Herrera
Media Planner: Molly Herman
Associate Media Director: Marianne Rush
Media Supervisor: Kelsey Caulkins
Communications Manager: Chelsey Korman
HVAC Engineers: Tom Johnson (Lennox Corporate), Alain Savard (Lennox Premier Dealer), Zack Giron and Yuval Giron – Lennox Premier Dealers from AZ Air Conditioning & Heating
Music: Toro Y Moi, starRo
Music Manager: Cameron Rath, owner of Vibe Coach
Production Company/Lead Artists: ASHOP CREW
Director: Fluke (President of ASHOP CREW)
Production: A’Shop Creative Studios, Inc.
Lead Artist/Curator: FLUKE
Project Coordinator: Pascale Godbout
Director of Photography/Editor: Mikael Carriau
Director of Photography/Editor: Jeremie Boivin
Artist: BACON
Artist: DODO OSE
Artist: 123KLAN
Artist: SLICK
Artist: ZEK ONE
Founder / CEO, DoStuff Media: Scott Owens
National Events Manager, DoStuff Media: Erin Shorts
DoLA Founder; Spaceland Presents President: Mitchell Frank
General Manager, DoLA: Ben de Ayora
Account Manager, DoLA: Melissa Aquino
Production Manager, DoLA: Jasper Kuo