Lee Jeans - Don’t just move. Move your Lee. by GSD&M

Agency: GSD&M
Date: Sep 2018
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Popular denim brand Lee Jeans has launched a new campaign, 'Don’t just move. Move your Lee.' Created by Austin-based AOR, GSD&M, the campaign includes three TV spots that speak to the modern consumer, with hip, young subjects in everyday, topical (and sometimes impractical) situations, in which acrobatic feats are made possible thanks to the movement and comfort of their Lee jeans. From tackling 'manspreading' as a female subway rider, to dashing after a kimono trapped in a taxi door, Lee Jeans were made to move with purpose, while also providing effortless style and confidence to help you be you.

The campaign is meant to remind customers that Lee is the perfect jean for everyday movements for all demographics – equate with the new messaging that Lee Jeans are not only stylish, but freedom-inducing products that helps consumers move forward, accomplish, and progress.

The campaign will run nationally on broadcast through October, and will be accompanied with paid and organic social content on Facebook, Instagram, Twitter, Snapchat, and Pinterest.

Credits

Client: Lee Jeans

Agency: GSD&M

Creative Directors: Maria D’Amato, Jeffrey Butterworth

Writer: Addie Williams

Art Director: Hannah Dobbs

Producer: Alison Wagner

Account: Shawn Mackoff, Lauren Paver, Jane Conyngham

Social Media: Bailey Brown, Jessica Lee

Media: Evan Walker

Project Management: Christie Shepard

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