Goodyear: advert-body-2 by GSD&M
- Location:
GSD&M has created a campaign for Goodyear to promote the tire brand's new multi-year corporate sponsorship deal with the Cleveland Cavaliers. Starting next season, players will be sporting the Akron, Ohio-based brand's wingfoot logo on their jerseys. The spot, called 'Drive,' celebrates the Ohio roots of both the Caveliers and Goodyear. A 15-second TV version of the ad will run on Turner Sports during the duration of the 2017 NBA Playoffs.
Credits
Chief Creative Officer: Jay Russell
Group Creative Directors: Bill Bayne, Bill Marceau
ACD/Art Director: Dale Austin
ACD/Writer: Brandon Curl
Director of Production: Jack Epsteen
Producer: Abigail Hinojosa, Karla Macias
Art Buyer: Jesscia Henry
Account Service: Gigi Baffi, Sabia Siddiqi
Business Affairs Manager: Lara Drew
Project Manager: Christie Shepard
WEBISODE POST PRODUCTION:
Agency: Union
Editor: Kevin Ray
Producer: Rob McCool
ANIMATION:
Agency: Real FX
MUSIC: Marmoset
