Goodyear: Breakout by GSD&M

Agency: GSD&M
Client: Goodyear
Date: Feb 2020
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The Goodyear Tire & Rubber Company announced a new brand campaign that underscores its more than 120-year commitment to the discovery, growth and possibility that is fueled by mobility.

Goodyear’s campaign highlights the relationship between physical movement and unlocking human potential. To bring this to life, Goodyear will debut a new 30-second television advertisement during the Daytona 500.

The new commercial, 'Breakout,' portrays the iconic Goodyear Wingfoot icon coming to life as a symbol for forward motion. In the commercial, a graffiti character is moved by a passing Goodyear tire giving it the power of the 'Wingfoot' to grow, evolve and transform. Each transformation represents different attributes of Goodyear’s tires and opens doors to new experiences and adventures – from a surfer signifying exceptional wet performance to a rock climber demonstrating all-terrain capabilities to an astronaut representing innovation.

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