Goodyear: advert-body-3 by GSD&M
- Location:
During Saturday’s Game 3 of the Eastern Conference Finals between the Cleveland Cavaliers and the Boston Celtics, Goodyear – the official tire of the Cavaliers – will unveil a new commercial celebrating its 100-year basketball heritage.
The new creative, titled '100 Years,' showcases Goodyear’s long standing basketball legacy in Northeast Ohio. Airing during NBA programming on ESPN and ABC properties, the commercial features game footage of the Akron Wingfoots: originally a recreation team founded by the workers at Goodyear in 1918, and one of the oldest pro basketball teams in the country.
Still photos and even film footage of the teams over the years are featured in the spot and campaign.
Credits
Agency: GSD&M
Group Creative Directors: Bill Bayne, Bill Marceau
ACD/Art Director: Matthew Barker
ACD/Writer: Phil Davies
Producer: Susan Lazarus, Amy Hurt
Strategy: John D’Acierno, Nick Howard
Account Leadership: Sabia Siddiqi, Christine Jarrett
Project Management: Carol Bartos
Business Affairs: Lara Drew
Post Production
Union Editorial / Austin
Kevin Ray, Editor
Shelby Merritt, Assistant Editor
Skylar Moran, Motion Graphic Artist
Moody Glasgow, Flame Artist
Vicki Russell, Executive Producer
Audio: ponysound
Josh Wilson, Audio Editor
Music: Marmoset
Song: Little Sample (INST) by Kyle Devine
