This week, American automotive manufacturer, Dodge, has launched a tongue-in-cheek commercials for Shark Week which proves that, sometimes, it’s best to stick to the streets.
Created by GSD&M, Asphalt Party sees people bringing the beach to their Dodge and it’s surprising what they can recreate on the pavement. Directed by Jason Woliner, the spot opens on a guy jet skiing as close to open water as he can get, a portable swimming pool in a sunny parking lot. A little girl builds debris castles, while a snorkeler splashes about in a baby pool. Couples sunbathe on the blacktop between different Dodge models and one guy is even getting ready to launch his parasail with his muscle car – ‘probably not a good idea Dave!’ Full service, Austin-based post production company, TBD Post, was brought on board to edit, colour grade and sound design the spots.
Asphalt Party will run on TV and online channels for the entirety of Shark Week.
Group Creative Director / Art Director - Tim Eger
Group Creative Director / Writer - Tom Hamling
Associate Creative Director / Art Director - Greg Wyatt
Associate Creative Director / Copywriter - Barrett Michael
Art Director - AK Sanford
Jr. Copywriter - Mariah Kline
Agency Producer: Dylan Heimbrock
POST PRODUCTION HOUSE: TBD Post
EDITOR: Andrea Mendoza
COLORIST: Brandon Thomas
SOUND MIXER: Dusty Albertz
ONLINE ARTIST: Dennis Valk
VFX: Chimney LA