Dodge: Asphalt Party by GSD&M

Agency: GSD&M
Client: Dodge
Date: Jul 2018
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This week, American automotive manufacturer, Dodge, has launched a tongue-in-cheek commercials for Shark Week which proves that, sometimes, it’s best to stick to the streets.

Created by GSD&M, Asphalt Party sees people bringing the beach to their Dodge and it’s surprising what they can recreate on the pavement. Directed by Jason Woliner, the spot opens on a guy jet skiing as close to open water as he can get, a portable swimming pool in a sunny parking lot. A little girl builds debris castles, while a snorkeler splashes about in a baby pool. Couples sunbathe on the blacktop between different Dodge models and one guy is even getting ready to launch his parasail with his muscle car – ‘probably not a good idea Dave!’ Full service, Austin-based post production company, TBD Post, was brought on board to edit, colour grade and sound design the spots.

Asphalt Party will run on TV and online channels for the entirety of Shark Week.

Credits

CLIENT: FCA

AGENCY: GSD&M

Group Creative Director / Art Director - Tim Eger

Group Creative Director / Writer - Tom Hamling

Associate Creative Director / Art Director - Greg Wyatt

Associate Creative Director / Copywriter - Barrett Michael

Art Director - AK Sanford

Jr. Copywriter - Mariah Kline

Agency Producer: Dylan Heimbrock

POST PRODUCTION HOUSE: TBD Post

EDITOR: Andrea Mendoza

COLORIST: Brandon Thomas

SOUND MIXER: Dusty Albertz

ONLINE ARTIST: Dennis Valk

VFX: Chimney LA

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