Agency: Grow
Client: Pinterest
Date: Aug 2017
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In honour of Women’s Equality Day, Pinterest launched the 'Right the Ratio' campaign, created by Pinterest’s in-house creative team The Studio and in partnership with creative agency Grow.

Aimed at bringing attention to the gender and diversity gaps in the industry, the campaign encourages creatives to overcome gender inequalities and delivers an experience that's full of inspiration, advice and even mentorship to help advance more women into leading creative roles.

This campaign celebrates some of the industry's most accomplished women, including Cindy Gallop (founder and chief executive, Makelovenotporn) and Geetika Agrawal (founder and chief executive, VAWAA).