The Drum Awards for Marketing - Extended Deadline

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Agency: Grow
Date: Jul 2019
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Choosing an early education partner is a huge decision for new parents. So to break through the clutter and give parents a better understanding of KinderCare Education, the nation’s leading private provider in accredited early learning, Grow Marketing created the ​Tiny Schoolhouse​, a mobile tour designed to demonstrate the KinderCare experience to prospective parents, give them the opportunity to learn about the brand and get acquainted with the curriculum and showcase why parents across the country have trusted KinderCare for the last 50 years.

Throughout summer 2019, the Tiny Schoolhouse is making its way across the US to visit major cities, attending some of the most family-friendly events in the country to engage new and expecting parents and provide warm introductions to the brand.

From the iconic red roof to showcasing the whole, never processed foods available and the important safety measures, every detail has been taken into consideration. With parent-centric information at adult eye-level and creative games and curriculum-based tactile moments at the child’s eye level, it is a completely custom experience to engage new and expecting parents and provide warm introductions to the brand.

Credits

Grow Marketing

KinderCare