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Pantene: #SeeBeautyNotGender by GREYnJ United

Client: Pantene
Date: Aug 2018
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Pantene Thailand and GREYnJ United wanted to celebrate the beauty of people from all walks of life, without gender boundaries, so took on teh topic of transgender people.

The emotional storytelling ad aims to look at how transgender people are now more acknowledged and accepted in Thailand than ever before, but there still exists an unspoken bias from the public.

An online video shows LGBT celebrities showing qualities beyond gender, while a social media campaign aims to directly ask followers 'what do you see?'

Credits

Credits

Creative Agency : GREYnJ United

CCO : Jureeporn Thaidumrong

CEO: Subbaraju Alluri

Senior Creative Group Head : Nonthaporn Ketmanee

Art Directors : Supakit Yindeeanant

Copywriters : Nuttapan Phairutchawan

Managing Director : Kanaporn Hutcheson

Group Client Service Director : Kanokkorn Seehapan

Group Account Director : Kantharat Teerarojjanawong,

Account Manager : Nutnaree Harussadeechvalit

Planning Director : Navinda Kittisubkul

Operations Service Director : Kanoksak Kanchanachutha

Project Manager : Anuchit Sannopphakun

Production House : Hello Filmmaker

Director : Tanwarin Sukkhapisit

Executive Producer : Chotirat Wareerattanarot

Video:

Kulchaya Tansiri (Hairdresser)

Nicha Rongram (Messenger)

Nijshanaaj Sudlarphaar (Model)

Tachanan Khontrong (Wedding planner)