Pantene Thailand and GREYnJ United wanted to celebrate the beauty of people from all walks of life, without gender boundaries, so took on teh topic of transgender people.
The emotional storytelling ad aims to look at how transgender people are now more acknowledged and accepted in Thailand than ever before, but there still exists an unspoken bias from the public.
An online video shows LGBT celebrities showing qualities beyond gender, while a social media campaign aims to directly ask followers 'what do you see?'
Creative Agency : GREYnJ United
CCO : Jureeporn Thaidumrong
CEO: Subbaraju Alluri
Senior Creative Group Head : Nonthaporn Ketmanee
Art Directors : Supakit Yindeeanant
Copywriters : Nuttapan Phairutchawan
Managing Director : Kanaporn Hutcheson
Group Client Service Director : Kanokkorn Seehapan
Group Account Director : Kantharat Teerarojjanawong,
Account Manager : Nutnaree Harussadeechvalit
Planning Director : Navinda Kittisubkul
Operations Service Director : Kanoksak Kanchanachutha
Project Manager : Anuchit Sannopphakun
Production House : Hello Filmmaker
Director : Tanwarin Sukkhapisit
Executive Producer : Chotirat Wareerattanarot
Kulchaya Tansiri (Hairdresser)
Nicha Rongram (Messenger)
Nijshanaaj Sudlarphaar (Model)
Tachanan Khontrong (Wedding planner)