WWF: Your plastic diet by Grey

The WWF has launched a campaign which uses plastic household objects to highlight the amount of plastic that people are ingesting.

The campaign, created by Grey, is based on research by WWF which found people were consuming about 2000 small pieces of plastic every week, equivalent to 5 grams a week, 21 grams a month. According to WWF, 5 grams of plastic is equivalent weight of a credit card.

A website (www.yourplasticdiet.com) has also been set up to allow people to take a test based on their individual diet, and use the study findings to determine their likely personal weekly plastic consumption.