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Agency: Grey
Client: WWF
Date: Jun 2019
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The WWF has launched a campaign which uses plastic household objects to highlight the amount of plastic that people are ingesting.

The campaign, created by Grey, is based on research by WWF which found people were consuming about 2000 small pieces of plastic every week, equivalent to 5 grams a week, 21 grams a month. According to WWF, 5 grams of plastic is equivalent weight of a credit card.

A website ( has also been set up to allow people to take a test based on their individual diet, and use the study findings to determine their likely personal weekly plastic consumption.


Grey Team

Graham Drew, Executive Creative Director

Andrew Fong, Creative Director

Heng Thang Wei, Creative Director

Selva Ganapathy, Copywriter

Kevin Wong, Art Director

Ralve Khor, Art Director

Suzy Chiang, Producer

Jo Yau, General Manager

Marcus SK, Brand Director

Vivian Khoo, Account Executive

Huma Qureshi, Regional Director PR & Corp Comms AMEA

Production Team

MFX Sdn. Bhd.

Post Production

Glass Fin (KL)

Sound Production

Maverick AV Sdn. Bhd.