Agency: Grey
Client: WWF
Date: Feb 2020
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Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers into action to help save the environment in collaboration with the World Wide Fund for Nature (WWF). A series of filmed episodes sees Celebrity chefs cooking delicious food such as Soy Sauce Sea Bass and Spicy Clams before adding plastic items like shredded water bottles and grated plastic straws to the food.

The recipes are the latest work in an ongoing campaign created by Grey Malaysia, ‘Your Plastic Diet’, which was launched last year to help WWF lobby for a globally binding treaty on plastic pollution. The campaign raises awareness on how plastic pollution has led to particles of microplastic being ingested by people all over the world. The specially commissioned study with The University of Newcastle found that people could be consuming on average five grams of plastic a week, the same as eating a credit card.


Grey Team

Graham Drew, Executive Creative Director

Andrew Fong, Creative Director

Heng Thang Wei, Creative Director

Selva Ganapathy, Copywriter

Kevin Wong, Art Director

Ralve Khor, Art Director

Suzy Chiang, Producer

Jo Yau, General Manager

Marcus SK, Brand Director

Vivian Khoo, Account Executive

Huma Qureshi, PR & Corp Comms APAC

Production Team

MFX Sdn. Bhd.

Post Production

Glass Fin (KL)

Sound Production

Maverick AV Sdn. Bhd.