Volvo: advert-body-1 by Grey
- Location:
Opening a new chapter, Volvo Cars is placing sustainability at the heart of its brands, after years pushing its safety credentials. By 2040, it aims to become a fully climate-neutral company across its value chain and by 2030, it plans to become a fully electric car company.
To announce the news, Grey has created the 'Ultimate Safety Test' the ad is devised to reflect the company’s commitment to climate neutrality and electrification.
In the new film, a spokesperson called 'Bjorn' takes viewers on a tour of Volvo’s safety tests over the decades, and then up north to the arctic circle, where he asks whether a 100-foot drop qualifies as the ultimate safety test.
A collapsing glacier provides the answer, interrupting the film with a stark reminder that the biggest threat to our safety isn’t on the road. Today, climate change is the ultimate safety test.
Credits
Client Volvo Cars
Head of Central Marketing & Brand Mike Johnstone
Director Brand Management Johanna Arvidsson
Creative Agency Grey
Global CCO John Patroulis
CCO EU & Creative Chairman UK Javier Campopiano
President/CCO UK Laura Jordan Bambach
Global ECD, Volvo Emiliano Gonzalez De Pietri
Creative Directors Sam Haynes / John Gibson
Copywriters Sam Haynes / Javier Campopiano
Art Director John Gibson
CSO Raquel Chicourel
Strategic Planners Bhavin Pabari / Gilliam Caldwell-Dunn
Chief Client Officer Jeremy Pyne
Business Director Justine Johnson
Account Director Andy Wynn
Account Manager Cara Simcock
Agency Senior Producer Lindsay Moyes
Agency Print Producer Richard Ross
Designer Michael Stephens
Social Media Agency Wildfire
Managing Director Olivia Clarkson
Creative Director Vikesh Amey Bhatt
Account Director Charlotte Scott
Strategy Director Asad Shaykh
Production Company Smuggler
Production Company Producer - Nick Landon
Director Ivan Zachairas
D.O.P. Jan Velicky
Production Design Robin Brown
Photographer Philipp Rohner – Getty Images
