Over the past 12 months, the house has taken on another dimension. Not only is it the place we sleep, but it has also been our office space, our cinema, our restaurant and our disco, as people stay in under lockdown.
With the pandemic changing the way people view their homes, Very.co.uk has hijacked the hit Madness track 'Our House', with a music video that features households across the country showcasing what has made their homes special.
Among the families appear some famous faces, including Sophie Ellis-Bextor and radio Heart presenters, Kelly Brook, Pandora Christie and Dev Griffin.
To boost awareness of the challenge, Grey encouraged TikTokers to participate with a series of TopView and In Feed ads for Very over the past four weeks.
Very has partnered with Good Guys Decorating, a London-based decorating firm, to supply a host of home makeovers to families in need.
Client The Very Group
CMO Carly O’Brien
Brand Consultant James Rawlinson
Brand Manager Zoe Redmond
Brand Executive Louise King
Brand Executive Beth Chester
Creative Agency Grey
CCO & President Laura Jordan Bambach
Creative Chairman Javier Campopiano
Creative Directors Matt Moreland & Chris Clarke
Chief Strategy Officer Raquel Chicourel
Strategy Director Jessica Smith
Group Business Director Kate Ilott
Business Director Simon Alexander
Account Director Charlie Pullan
Account Manager Emilie Jenner
Account Executive Megan Johns
Agency Senior Producer Maxine Hose
Agency Assistant Producer Kate Reynolds
TikTok Holly Harrison & TikTok Creative Lab
Global Holly Bruce