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Very.co.uk: #OurHouse2021 by Grey

Agency: Grey
Client: Very.co.uk
Date: Mar 2021
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Over the past 12 months, the house has taken on another dimension. Not only is it the place we sleep, but it has also been our office space, our cinema, our restaurant and our disco, as people stay in under lockdown.

With the pandemic changing the way people view their homes, Very.co.uk has hijacked the hit Madness track 'Our House', with a music video that features households across the country showcasing what has made their homes special.

Among the families appear some famous faces, including Sophie Ellis-Bextor and radio Heart presenters, Kelly Brook, Pandora Christie and Dev Griffin.

To boost awareness of the challenge, Grey encouraged TikTokers to participate with a series of TopView and In Feed ads for Very over the past four weeks.

Very has partnered with Good Guys Decorating, a London-based decorating firm, to supply a host of home makeovers to families in need.

Credits

Client The Very Group

CMO Carly O’Brien

Brand Consultant James Rawlinson

Brand Manager Zoe Redmond

Brand Executive Louise King

Brand Executive Beth Chester

Creative Agency Grey

CCO & President Laura Jordan Bambach

Creative Chairman Javier Campopiano

Creative Directors Matt Moreland & Chris Clarke

Chief Strategy Officer Raquel Chicourel

Strategy Director Jessica Smith

Group Business Director Kate Ilott

Business Director Simon Alexander

Account Director Charlie Pullan

Account Manager Emilie Jenner

Account Executive Megan Johns

Agency Senior Producer Maxine Hose

Agency Assistant Producer Kate Reynolds

TikTok Holly Harrison & TikTok Creative Lab

Global Holly Bruce

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