The Drum Awards for Design 2022

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Agency: Grey
Client: UNICEF
Date: Nov 2017
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In celebration of World Children’s Day, 14 year-old actor Jaden Michael (Wonderstruck, The Get Down, Custody), members of the Unicef + Grey Global Kids Council, businesses and leaders around the country united, using #VoiceOfTomorrow, to remind us all of the importance of giving kids a voice where decisions are being made that will directly affect them. Ad Council, Thirteen, Foursquare, and Madison Square Park, are among those throwing their support behind Jaden’s cause.

This morning in a speech at the United Nations, Jaden will announce an ambitious goal – to give children official representation in the UN General Assembly by World Children’s Day 2018. He will also unveil a replica chair and desk to represent the voice of tomorrow and serve as a living monument to the children of the world.

Credits

Agency: Grey

Client: Unicef

Project: World Children's Day, The Global Kids Council