Agency: Grey
Client: Pantene
Date: Jan 2019
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Pantene Japan launched the adverting campaign “#HairWeGo My Hair Moves Me Forward” in the Japanese national newspaper “Asahi Shimbun” on January 7th, 2019 featuring Ms. Sato Kondo and babychanco. Pantene Japan selected Ms. Sato Kondo who is the first ever gray hair advertising ambassador for Pantene Japan and Japanese baby girl called babychanco known as full head of voluminous hair all over the world who both attracted attention with their own style of expressing themselves through their hair in 2018

Credits

Grey Tokyo