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Pantene: #HairWeGo by Grey

Agency: Grey
Client: Pantene
Date: Oct 2019
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Pantene Japan and Grey Tokyo launched the next movement of the “#HairWeGo: My Hair Moves Me Forward” campaign, taking up the challenge against the unspoken rule of ‘job hunting hairstyle’ to the next level, in Japan. Japanese job seekers are pressured into conformity, which is often observed through their black hair, pulled up into a tight ponytail. This makes Job hunting an obvious display of the symbol of uniformity

Credits

Agency: GREY Tokyo

· Creative Director: Ryuma Kodaka

· Art Director: Shota Ishikawa

· Interactive Art Director: Katsuhiro Fujimoto

· Senior Copy Writer: Yukika Anan

· Chief Designer: Tatsuo Tamaru

· Executive Planning Director: Rui Nago

· Planner: Satomi Nagata

· Producer: Daijiro Yamakawa

· Digital Producer:Yoshiaki Saito

· Digital Producer: Ryohei Ishizuka

· Senior Account Director: Sayaka Adachi

· Account Supervisor: Hirohito Maruyama

· Account Executive: Melissa Lim