Client: Walgreens
Date: Mar 2019
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Walgreens has launched a new program for people, specifically women, who are living with cancer that talks directly to people with cancer as people, instead of just as patients.

The program the campaign advertises offers up pharmacists with cancer expertise, but also specially trained beauty consultants – people who can help them look and feel more like themselves while they live with the side effects of treatment. The campaign by Grey New York states, "Battle Beautifully".


Client: Walgreens

Agency: Grey New York

Production Company: Missing Pieces

Director: Bridget Savage Cole

Actor: Jocelyn A. Dorsey

Music: F E M A L E by Sampa the Great