Walgreens has launched a new program for people, specifically women, who are living with cancer that talks directly to people with cancer as people, instead of just as patients.
The program the campaign advertises offers up pharmacists with cancer expertise, but also specially trained beauty consultants – people who can help them look and feel more like themselves while they live with the side effects of treatment. The campaign by Grey New York states, "Battle Beautifully".
Agency: Grey New York
Production Company: Missing Pieces
Director: Bridget Savage Cole
Actor: Jocelyn A. Dorsey
Music: F E M A L E by Sampa the Great