Tums: TumsWorthy by Grey NY
- Location:
@TumsOfficial invited Twitter users to share what they find #Tumsworthy by using the blue dot emoji.
Now that the world knows the meaning behind the blue dot emoji, on Sunday, February 2, during the biggest sports game of the year, Tums will be partnering with TUMS fans and a cast of influencers to give Twitter users the chance to win $54,000, or one of six amazing trips.
Starting at 6:30 pm EST, @TumsOfficial will be live tweeting #Tumsworthy moments during game day - the heartburn-inducing fumbles, foods, and commercial breaks - and people can join in on the conversation using #TUMSWORTHYsweepstakes and the blue dot emoji for a chance to win the big prize.
The brand will run two ads before kickoff.
Credits
CREATIVE AGENCY: Grey New York
Advertiser: TUMS
Spot Title: TUMSWORTHY Sweepstakes
First Air Date: 1/28
Agency: Grey Group
Chief Creative Officer: John Patroulis
Executive Creative Director: Emiliano Gonzalez De Pietri
Group Creative Director: Brent Singer
Creative Director: Guillermo Aracena
Creative Director: Fabio Ozorio
Art Director: Michelle Luizzo
Copywriter: Conor Champley
Copywriter: Talia Rapp
Associate Creative Director, Design: Matthew Hock
EVP, Account Director: Jennifer Chanowitz
Senior Account Executive: Katie Greener
Account Supervisor: Michael Emer
Strategy: Holly Williams
Strategy: Matilda Scullion
Associate Director, Social Media: Joseph Day
Community Manager: Edmee Jorge
Project Manager: Laura Conway
Project Director: Courtney Borg
Designer: Nicole Garcia
Senior Digital Producer: Lakota Crofut
Experiential Producer: Andi Yancho
Account Director, PR: Kirsten Schubert
SVP, Talent & Influencer: Laura Konopack
Account Supervisor, Talent & Influencer: John Bicknell
EXECUTIVE PRODUCTION: Townhouse
Townhouse Head of Integrated Production – James McPherson
Townhouse Exec. Producer: Lori Bullock
Townhouse Integrated Producer: Momo Parra
Townhouse Associate Integrated Producer: Aaron Meehan
Townhouse Production Coordinator: Shane Ramjutton
Townhouse Music Producer: David Steinberg
Production Company (location): TownHouse Colombia
Music/Sound Design (person & company): Dante DeSole
