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Tums: TumsWorthy by Grey NY

Agency: Grey NY
Client: Tums
Date: Jan 2020
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@TumsOfficial invited Twitter users to share what they find #Tumsworthy by using the blue dot emoji.

Now that the world knows the meaning behind the blue dot emoji, on Sunday, February 2, during the biggest sports game of the year, Tums will be partnering with TUMS fans and a cast of influencers to give Twitter users the chance to win $54,000, or one of six amazing trips.

Starting at 6:30 pm EST, @TumsOfficial will be live tweeting #Tumsworthy moments during game day - the heartburn-inducing fumbles, foods, and commercial breaks - and people can join in on the conversation using #TUMSWORTHYsweepstakes and the blue dot emoji for a chance to win the big prize.

The brand will run two ads before kickoff.

Credits

CREATIVE AGENCY: Grey New York

Advertiser: TUMS

Spot Title: TUMSWORTHY Sweepstakes

First Air Date: 1/28

Agency: Grey Group

Chief Creative Officer: John Patroulis

Executive Creative Director: Emiliano Gonzalez De Pietri

Group Creative Director: Brent Singer

Creative Director: Guillermo Aracena

Creative Director: Fabio Ozorio

Art Director: Michelle Luizzo

Copywriter: Conor Champley

Copywriter: Talia Rapp

Associate Creative Director, Design: Matthew Hock

EVP, Account Director: Jennifer Chanowitz

Senior Account Executive: Katie Greener

Account Supervisor: Michael Emer

Strategy: Holly Williams

Strategy: Matilda Scullion

Associate Director, Social Media: Joseph Day

Community Manager: Edmee Jorge

Project Manager: Laura Conway

Project Director: Courtney Borg

Designer: Nicole Garcia

Senior Digital Producer: Lakota Crofut

Experiential Producer: Andi Yancho

Account Director, PR: Kirsten Schubert

SVP, Talent & Influencer: Laura Konopack

Account Supervisor, Talent & Influencer: John Bicknell

EXECUTIVE PRODUCTION: Townhouse

Townhouse Head of Integrated Production – James McPherson

Townhouse Exec. Producer: Lori Bullock

Townhouse Integrated Producer: Momo Parra

Townhouse Associate Integrated Producer: Aaron Meehan

Townhouse Production Coordinator: Shane Ramjutton

Townhouse Music Producer: David Steinberg

Production Company (location): TownHouse Colombia

Music/Sound Design (person & company): Dante DeSole