Agency: Grey NY
Date: Apr 2016
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To celebrate the National Park Service's 100th birthday, Grey NY has created print and video ads that incorporate the sights and sounds of nature to kick off the celebration. The spots "use a variety of sounds found in national parks, edited together to create a celebratory 'happy birthday' song." Sounds include a tent zipper being opened, a bee buzzing and a fly fishing line being cast. The print ads spell out the number '100' with objects found within national parks, like monuments and waterfalls.


Executive Creative Director: Rob Perillo

Group Creative Director: Sean Crane

Group Creative Director: Joe Mongognia

Creative Director (Art Director): Chris Perrone

Creative Director (Writer): Tony Muller

Project Manager: Joey Scarillo

VP Producer: Keira Rosenthal

Producer: Brian Winterton

EVP/Director of Music: Josh Rabinowitz

Music Producer: Ben Dorenfeld

Music House: One Thousand Birds

Post Production: Vision @ Grey

VP Executive Producer: Gray Hirshfield

Producer: John (JD) Dillon

Lead Senior Editor: Alex Cohan

Editor, Graphics: Steve Hafner

Editor: Adam Talaid

Audio Engineer: Matt Baker

Audio Engineer: Guy Rosmarin

Assistant Editor: Liz Le

Account Management

Partner: Jason Kahner

SVP Global Account Director: Tara Cosentino

VP Account Director: Casey Potash

Account Supervisor: Kate Neupert

Assistant Account Executive: Katie Robison