NFL: advert-body-1 by Grey New York
- Location:
The NFL season is nothing if not wildly unpredictable. Teams defy the odds and unknown players make names for themselves. To celebrate this the NFL released the next commercial in its entertainment-focused 'Let the Show Begin' campaign from Grey New York.
'Unpredictability' depicts NFL stars navigating their way through an ever-changing world of mirrors and obstacles. Starring players Demarco Murray, Jay Ajayi, Michael Thomas and Myles Garrett, the spot features the track 'U-Rite,' a breakout hit by the musical group, THEY.
Credits
Client: NFL
Creative Agency: Grey New York
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director/Art Director: Mike Cicale
Creative Director/Copywriter: Cameron Miller
Project Director: Hank Romero
EVP/Global Account Director: Brian Weston
SVP/Account Director: Courtney Berry
Senior Account Executive: Lucy Hallowell
Assistant Account Executive: Michael Jones
Executive Strategy Director: Tony Lederer
Senior Planner: Nicolas Pilaprat
Senior Planner: Ben Michaels
Content Strategist: Bryce Mathias
Sound Design: Sound Lounge
Co-Mixers: Justin Kooy and Peter Holcomb
Producer: Becca Falborn
Executive Producer: Mike Gullo
Live Action
Production Company: Elastic
Director: Paul Mitchell
Director of Photography: Sean Stiegemeier
Live Action Producer: Richard Weager
Production Designer: Shel Greb
Post Production
Design Studio: Elastic
Creative Director: Paul Mitchell & Lisa Bolan
Designer(s): James Levy, Nadia Tzuo
Producer: Lee Buckley
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Directors: Linda Carlson & Jennifer Sofio Hall
VFX Supervisor / 2D Lead: Maciek Sokalski
CG Supervisor / 3D Lead: Andrew Romatz
3D Artists: Dustin Mellum, Ian Ruhfass, Josh Dyer
2D Artists: Elliot Brennan, Brinton Jaecks
Editor : Ryan Delk / Chris Hall
