Client: NFL
Date: Aug 2016
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The NFL has rolled out another video under its 'Football is Family' strapline to celebrate the beginning of football season. Created by Grey New York, the film features Motley Crue's 1985 hit song "Home Sweet Home" and shows fans, players and sports broadcasters as they return to stadiums, locker rooms and sports desks for another NFL season. The ad stars players including Pittsburgh Steelers wide receiver Antonio Brown & Denver Broncos outside linebacker Von Miller, and ends with the line, “Families always come home, sweet home.”

Credits

Chief Creative Officer: Andreas Dahlqvist

Executive Creative Directors: Leo Savage and Jeff Stamp

Group Creative Director: Joe Mongognia

Creative Director/Copywriter: Evan Benedetto

Designer/Art Director: Robert Jencks

Project Director: Hank Romero

SVP, Account Director: Alan Perlman

Senior Account Executive: Lucy Hallowell

Production Company: NFL Films

Supervising Producer: Rob Gehring

Directors: Rob Gehring, Steve Trout, Bob Angelo, Shannon Furman, Samantha Kordelski

Line Producer: Elizabeth Leafey Reeve

Production Coordinator: Jeff Stupak

Camera: Christopher Bell, Andre Labous, Dave Sharples, Kevin Simkins, DJ McConduit, Al Francesco, Donald Marx, Dave Malek, Gareth Paul Cox, Brent Buntyn, Dave Schwandner

Executive Production: Townhouse

Executive Producer: Alison Horn

VP, Producer: Bruce McDonald

Assistant Producer: Alex Litke

VP, Music Producer: Zach Pollakoff

Editorial: Final Cut

Editors: JD Smyth and Spencer Campbell