NFL: advert-body-2 by Grey New York
- Location:
The National Football League (NFL) is premiering a new multi-platform ad campaign, ‘Get Ready to Celebrate,’ to kick off the new season of Sunday Night Football, and it has enlisted some celebrity ‘coaches’ to help the players get even more creative with their post-touchdown celebrations.
The campaign, created by Grey New York, hones in on the popularity of the touchdown celebrations sweeping the league and looks to up the ante with Hollywood celebs.
In Sunday's debut spot, one unlikely coach, Andy Garcia, is enlisted by Todd Gurley of the Los Angeles Rams. Garcia utilizes his tough guy image, complete with mysterious burner phone and slightly paranoid demeanor, to offer some simple musical advice for the running back's touchdown performance – a touchdown version of the Hokey Pokey.
In another, JB Smoove teams up with Christian McCaffrey of the Carolina Panthers. Smoove’s fast-talking monologue offers an elaborate take on making the running back a panther, jumping on the goal posts with cat-like agility and staying there until the game is over. The commercial will air online and in-game later in the season.
Other new commercials will feature even more celebrity coaches helping players crack their celebrations as the season unfolds. The integrated campaign, part of a broader league and media effort focusing on the joy of touchdown celebrations, includes online video, social media, public relations and team activations as well as network television. Social videos feature the unique dances of each player.
Credits
Grey New York
John Patroulis – Worldwide Chief Creative Officer
Jeff Stamp – Deputy Chief Creative Officer
Mike Cicale – Creative Director
Fanny Josefsson – Senior Copywriter
Ilana Wolstein – Senior Art Director
Raya Rios – Project Manager
Brian Weston – EVP, Global Account Director
Elizabeth Gilchrist – SVP, Account Director
Claire de Lannoy – Account Supervisor
Catherine Sullivan – Account Executive
Tony Lederer – Executive Strategy Director, Content + Activation
Bryce Mathias – Senior Content Architect
Nicolas Pilaprat – Senior Planner
Townhouse Production
James McPherson – Chief Production Officer, NA
Tania Salter – Head of Integrated Production
Alison Horn – VP, Executive Integrated Producer
Elizabeth Auwaerter – Production Coordinator
Diane Wolfe – VP, Executive Business Affairs Manager
Leland Drake – Music Producer
Biscuit Filmworks – Production Company
Aaron Stoller – Director
Shawn Lacy – Partner/Managing Director
Holly Vega – Executive Producer
Mala Vasan – Producer
Mercedes Allen-Sarria / Rachel Glaub – Head of Production
Sebastian Pfaffenbichler – Director of Photography
Shepherd Frankel – Production Designer (Getting Ready To Celebrate)
Tim Moen – Production Designer (Burner Phone + Catwalk)
Arcade Edit – Editorial Company
Paul Martinez – Editor (Get Ready To Celebrate :60/:30)
Dave Anderson – Editor (Burner Phone :30 + Catwalk :30)
Chris Angel – Cutting Assistant (Get Ready To Celebrate :15s)
Abbey Chaus – Assistant Editor
Ryan Andrus – Assistant Editor
Fanny Cruz – Producer
Denice Hutton – Producer
Co. 3 – Telecine Company
Tim Masick – Colorist
Kevin Breheny – Executive Producer
