The Drum Awards Festival - Official Deadline

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Client: NFL
Date: Feb 2018
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The New York Giants did their best Patrick Swayze and Jennifer Grey impersonations in a third quarter Super Bowl spot promoting the NFL.

After a series of short teasers, the 60-second commercial came on and featured Eli Manning and Odell Beckham Jr. practicing their passing routes. They ultimately celebrate a touchdown by recreating the iconic dance scene from the 1987 hit movie 'Dirty Dancing,' to the theme song '(I've Had) the Time of My Life' sung by Bill Medley and Jennifer Warnes.

Both players are joined on-the-field by their offensive linemen – Brett Jones, John Greco, Chad Wheeler, DJ Fluker, and John Jerry – who serve as the duo’s backup dancers. Watching from the sideline, safety Landon Collins delivers the memorable line, “Let them dance.”

Credits

Client: NFL

Creative Agency: Grey New York

Worldwide Chief Creative Officer: John Patroulis

Deputy Chief Creative Officer: Jeff Stamp

Group Creative Director: Joe Mongognia

Creative Director: Mike Cicale

Creative Director: Cam Miller

Project Director: Hank Romero

EVP/Global Account Director: Brian Weston

SVP/Account Director: Courtney Berry

Senior Account Executive: Lucy Hallowell

Assistant Account Executive: Natalie Costa

Production Company: Biscuit Filmworks

Director: Aaron Stoller

Partner/Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Producer: Kim Bradshaw

Head of Production: Mercedes Allen-Sarria/Rachel Glaub

Directory of Photography: Jody Lee Lipes

Production Designer: Thomas Ambrose

Choreographer: Stephanie Klemons

Editorial: Arcade Edit

Editor: Geoff Hounsell

Assistant Editor: Micah Chase

Sr. Post Producer: Gavin Carroll

EP/Partner: Sila Soyer

Color: Tom Poole at Company 3

Mix: Glen Landrum at Sound Lounge

Online Artist: Tristian Wake at Arcade

Online Assistant: Mark Popham at Arcade