NFL: Celebrations to Come by Grey New York
- Location:
The New York Giants did their best Patrick Swayze and Jennifer Grey impersonations in a third quarter Super Bowl spot promoting the NFL.
After a series of short teasers, the 60-second commercial came on and featured Eli Manning and Odell Beckham Jr. practicing their passing routes. They ultimately celebrate a touchdown by recreating the iconic dance scene from the 1987 hit movie 'Dirty Dancing,' to the theme song '(I've Had) the Time of My Life' sung by Bill Medley and Jennifer Warnes.
Both players are joined on-the-field by their offensive linemen – Brett Jones, John Greco, Chad Wheeler, DJ Fluker, and John Jerry – who serve as the duo’s backup dancers. Watching from the sideline, safety Landon Collins delivers the memorable line, “Let them dance.”
Credits
Client: NFL
Creative Agency: Grey New York
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director: Mike Cicale
Creative Director: Cam Miller
Project Director: Hank Romero
EVP/Global Account Director: Brian Weston
SVP/Account Director: Courtney Berry
Senior Account Executive: Lucy Hallowell
Assistant Account Executive: Natalie Costa
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Kim Bradshaw
Head of Production: Mercedes Allen-Sarria/Rachel Glaub
Directory of Photography: Jody Lee Lipes
Production Designer: Thomas Ambrose
Choreographer: Stephanie Klemons
Editorial: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor: Micah Chase
Sr. Post Producer: Gavin Carroll
EP/Partner: Sila Soyer
Color: Tom Poole at Company 3
Mix: Glen Landrum at Sound Lounge
Online Artist: Tristian Wake at Arcade
Online Assistant: Mark Popham at Arcade
