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McCormick: It's Gonna Be Great by Grey New York

Client: McCormick
Date: Feb 2020
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McCormick & Company has launched a national ad campaign, 'It’s Gonna Be Great,' created by Grey New York. It was designed to celebrate everyday cooking moments and inspire confidence in next generation home cooks.

Food is a way to capture moments in time. Flavor and aroma are powerful triggers to ensure memories made today will be remembered tomorrow. For over 130 years, McCormick herbs, spices and seasonings have given all kinds of cooks the flavor they can rely on, inspirational ideas and the confidence that it’s gonna be great.

The upbeat, fast-paced new ads bring people together, from bake sales to taco nights, spills and messes to skeptical future mother-in-laws, to savor great food, friends and family.

The commercials, directed by Martin Werner, will roll out throughout the year and be seen on major TV networks and food and lifestyle channels. New holiday spots will run at year-end. The campaign includes print as well as social media.

Credits

CREATIVE AGENCY: Grey New York

Advertiser: McCormick & Co.

Spot Title: It’s Gonna Be Great

First Air Date: February 28, 2020

Agency: Grey New York

Chief Creative Officer: John Patroulis

Executive Creative Director: Jeff Anderson

Creative Director, Art Director: Kevin Gentile

Creative Director, Writer: Mike Abell

EVP, Account Director: Mercedes Campos

Global Chief Data Strategy Officer; NA Chief Strategy Officer: Jonathan Lee

Group Strategy Director: Justine Feron

SVP, Activation, Talent & PR: Laura Konopack

Group Director / Operations: Mitch Voth

Project Director: Amanda Davis

DIGITAL AGENCY: Grey Midwest

Group Creative Director: Ray Elfers

Senior Designer: Jessica Cahill

Copy Director: Brett Barnett

AD Technology: Chris Lutes

VP Account Director: Tuck Shepard

Program Director: Angie Teufel

EXECUTIVE PRODUCTION: Townhouse

Chief Production Officer – James McPherson

VP, Exec. Producer: Katy Hill

Producer: MJ Soler

Music Producer: Leland Drake

PRODUCTION COMPANY ON LOCATION: Reset

Director: Martin Werner

Director of Photography: Paul Gilpin

Managing Director: Dave Morrison

Executive Producer: Deannie O’Neil

Executive Proudcer: Jen Beitler

Head of Production: JP Colombo

Line Producer: Matt Maclennan

EDITORIAL: Rock Paper Scissors

Editor: Carlos Arias

Managing Director / EP: Eve Kornblum

Producer: Julianne Watson

Assistant Editor: Ashley Tantillo

MUSIC: Future Perfect

Producer: Nargis Sheerazie

Composer: Victor Magro

SOUND DESIGN/MIX: Sound Lounge

Sound Designer/Mixer: Tom Jucarone

GRAPHICS: ArtJail

Creative Director: Steve Mottershead

Head of 3D: Ross Denner

3D Modeling: Tom Cushwa

3D Lead/Generalist: Christina Ku

3D Artist: Ben Elliot

2D Lead: Christoph Schröer

Composting: Dayung Jo

Executive Producer: John Skeffington

Producer: Sue Yee Hubbard

COLOR: Company 3

Producer: Alexandra Lubrano

Colorist: Sofie Borup

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