Gillette : My Skin My Way by Grey New York
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Gillette’s Venus line of razors and shaving products for women is launching a new campaign, 'My Skin, My Way' from Grey New York.
The work keys in on how the concept of femininity, beauty and skin has evolved since the brand was launched by P&G in 2001.
The message is that there is no one way to have beautiful skin or to show it. The films shine a light on those who defy convention. Women with tattoos, others with nose rings and even one with a skin condition that causes lost pigment . . . a diverse array of contemporary women are pictured.
“In a few months, Gillette Venus turns 18, and we have taken time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for,” said Hillary Mone, P&G’s brand manager for Gillette Venus North America. “Starting with the ‘My Skin, My Way’ campaign, we’re doing things in a new way. We’ll show more types of women on screen and enlist more women behind the camera. No more retouching, no more restrictions, and no more rules.”
The new campaign will include broadcast commercials as well as online and in-store advertising.
Credits
Agency: Grey New York
Chief Creative Officer: John Patroulis/Jeff Stamp
Group Creative Director: Javier Bonilla
Associate Creative Director/Art: Jennifer Donatelli
Associate Creative Director/Copy: Amy Lieberthal
Senior Copywriter: Priscilla Cutri
Art Director: Susannah Knox
EVP Group Account Director: Suzanne Ayello
VP Account Director: Zoe Urquhart
Senior Strategist: Anna Gerz
PRODUCTION AGENCY: Townhouse
Townhouse Chief Production Officer, North America: James McPherson
Townhouse SVP, Head of Integrated Production: Tania Salter
Townhouse VP, Executive Integrated Producer: Keira Rosenthal
Townhouse Integrated Producer: Lauren Gordon
Townhouse Associate Integrated Producer: Jeremy Lewis
Townhouse Music Producer: Kurt Steinke
Production Company: Sweetshop
Sweetshop Managing Director: Laura Thoel
Sweetshop Head of Production: Carolyn Pedrossian
Director: Kathi Prosser
Director of Photography: Jordi Planell
Editorial Company: Bandit Editorial
Editorial Producer: Valerie Iorio
Editor: Heather Danosky
Music: Heavy Duty
Principal Talent:
Bianca Schonhofer
Dae Campbell
Debi Payumo
Maia Cervellin
Maia Redenbach
Ximena Calleros Rios
Taiene Martins
Naomi Drake
