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Gillette : This Father's Day, Go Ask Dad by Grey New York

Client: Gillette
Date: May 2017
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Grey New York has created a Father's Day spot for Gillette that aims to remind young men that their fathers might know them better than they think. In the spot, young men are led to believe that they are participating in a testing round of a new app that can provide personalized answers to questions like "how do I know when I love someone?" and "how do I show confidence?" After the testing rounds, it is revealed to the men that it was actually their dads providing the answers, not the app's technology. Called "Go Ask Dad," the campaign is rooted in research that found that 84% of guys today say their main source for information is their phones.

Credits

Executive Creative Director: Leo Savage

Executive Creative Director: Jeff Stamp

Art Director: Garam Park

Copywriter: Alejandra Guerrero

Art Director: Robert Jencks

Copywriter: Tan Erginay

Project Manager: Joey Scarillo

EXECUTIVE PRODUCTION: Townhouse

Townhouse President: Bennett McCarroll

Townhouse Head of Integrated Production – James McPherson

Townhouse Producer: Rondell Wescott

Townhouse Assistant Producer: Chase Wagner

Production Company (location): Interrogate Films, Los Angeles

Director: Michael Marantz

Director of Photography: Luca Del Puppo

Editor (person & company): Dana Bol, Nice Shoes

Music/Sound Design (person & company): Dante Desole, Townhouse Studios

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