Gillette : advert-body-2 by Grey New York
- Location:
Grey New York has created a Father's Day spot for Gillette that aims to remind young men that their fathers might know them better than they think. In the spot, young men are led to believe that they are participating in a testing round of a new app that can provide personalized answers to questions like "how do I know when I love someone?" and "how do I show confidence?" After the testing rounds, it is revealed to the men that it was actually their dads providing the answers, not the app's technology. Called "Go Ask Dad," the campaign is rooted in research that found that 84% of guys today say their main source for information is their phones.
Credits
Executive Creative Director: Leo Savage
Executive Creative Director: Jeff Stamp
Art Director: Garam Park
Copywriter: Alejandra Guerrero
Art Director: Robert Jencks
Copywriter: Tan Erginay
Project Manager: Joey Scarillo
EXECUTIVE PRODUCTION: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Head of Integrated Production – James McPherson
Townhouse Producer: Rondell Wescott
Townhouse Assistant Producer: Chase Wagner
Production Company (location): Interrogate Films, Los Angeles
Director: Michael Marantz
Director of Photography: Luca Del Puppo
Editor (person & company): Dana Bol, Nice Shoes
Music/Sound Design (person & company): Dante Desole, Townhouse Studios
