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Downy: Unstopables by Grey New York

Client: Downy
Date: Oct 2016
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Unbreakable Kimmy Schmidt star Tituss Burgess is starring in a campaign for Downy to promote the brand's 'Unstopables' in-wash scent boosters. Created by Grey New York, the funny videos feature Burgess clad in a purple bowtie, polka dot shirt and patterned jacket as he explains how the Unstopables scent "lasts up to twelve weeks, which feels almost as long as those online ads that don't have a skip button." The videos will run on digital and social channels this winter.

Credits

Chief Creative Officer, Grey New York: Andreas Dahlqvist

Executive Creative Director, Grey New York: Lisa Topol

Executive Creative Director, Grey New York: Derek Barnes

ACD/Art Director, Grey New York: Katie Jensen

ACD/Copywriter, Grey New York: Ani Munoz

Strategy Director, Grey New York: Justine Feron

Strategist, Grey New York: Toni Dawkins

EVP/Global Account Director, Grey New York: Caroline Winterton

SVP/Global Account Director, Grey New York: Stephanie O'Donnell

VP/Account Director, Grey New York: Kelly Norris

Account Executive, Grey New York: David Slifer

Assistant Account Executive, Grey New York, Alana Goldstein

Production Company: Townhouse

Townhouse President: Bennett McCarroll

Townhouse Head of Integrated Production: James McPherson

Townhouse Exec. Integrated Producer: Stacy Towle

Townhouse VP Integrated Producer: Angela Ong

Townhouse Music Producer: David Lapinsky

Production Company: Gravy Films

Executive Producer: Brent Stroller

Director: Cameron Harris

Director of Photography: German Lammers

Foreign Production Company: StoryWeProduce

Editor : Lindsey Houston, Townhouse Studios

Music/Sound Design: Audio Network & Extreme Reach

Principal Talent: Tituss Burgess, Carolina Bolina

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