M&S: advert-top-1 by Grey
- Location:
Marks & Spencer’s Clothing & Home division has unveiled its first work as a standalone marketing function, choosing to abandon broadcast TV spots in favour of digital for a product-focused campaign.
‘Must-Haves’ highlights on a swathe of Autumn essentials from across the womenswear, menswear, kidswear, home and beauty departments. The hero film, which plays out to David Bowie’s Modern Love, is a montage of well-dressed women admiring other well-dressed women’s outfits around London.
The new marketing team hopes the work underscores its fresh strategy that is ‘more seasonally relevant, more inspirational and more agile in utilising digital channels to target customers’.
Credits
Client: Marks & Spencer, Nathan Ansell, Director of Marketing C&H Zoe Hayward, Head of Marketing C&H
Louise Bancroft, Marketing Manager C&H
Creative Director: Luke Williamson
Art director: Lisa Comerford
Agency producer: Leah Stolerman, James Plaxton
Creative producer: Claire Ramasamy
Planner: Sarah Oberman
Account management: Katie Jackson, Sophie Fredheim, Alice Lowden, Emilie Jenner
Media agency: Mindshare
Media planner: Richard Tudor
Production company: The Production Factory
Director: Mark Gostick and Luke Williamson,
Editor: Tim Goddard at Town Productions
DOP: Mark Gostick
Post-production: GPS
