The Drum Awards for Marketing - Entry Deadline

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Agency: Grey
Client: M&S
Date: Sep 2018
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Marks & Spencer’s Clothing & Home division has unveiled its first work as a standalone marketing function, choosing to abandon broadcast TV spots in favour of digital for a product-focused campaign.

‘Must-Haves’ highlights on a swathe of Autumn essentials from across the womenswear, menswear, kidswear, home and beauty departments. The hero film, which plays out to David Bowie’s Modern Love, is a montage of well-dressed women admiring other well-dressed women’s outfits around London.

The new marketing team hopes the work underscores its fresh strategy that is ‘more seasonally relevant, more inspirational and more agile in utilising digital channels to target customers’.

Credits

Client: Marks & Spencer, Nathan Ansell, Director of Marketing C&H Zoe Hayward, Head of Marketing C&H

Louise Bancroft, Marketing Manager C&H

Creative Director: Luke Williamson

Art director: Lisa Comerford

Agency producer: Leah Stolerman, James Plaxton

Creative producer: Claire Ramasamy

Planner: Sarah Oberman

Account management: Katie Jackson, Sophie Fredheim, Alice Lowden, Emilie Jenner

Media agency: Mindshare

Media planner: Richard Tudor

Production company: The Production Factory

Director: Mark Gostick and Luke Williamson,

Editor: Tim Goddard at Town Productions

DOP: Mark Gostick

Post-production: GPS