Vodafone: Get Ready by Grey London

Client: Vodafone
Date: Jun 2016
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Published: May 2016

Short Rationale: Vodafone UK’s latest TV campaign calls out that customers can now stream and share their holiday moments worry-free across 40 destinations with its new inclusive roaming bundles, as well as enjoy 4G in 93 destinations worldwide - that’s more than any other UK mobile provider.

On the brink of the summer holiday season, the ad features European destinations preparing for the summer tourists through a smile inducing series of world famous local traditions. From plate smashing in Greece to lederhosen stretches in Germany, the ad invites you to watch the pre-holiday warm up as Europe gets ready to welcome the influx of Vodafone customers.

Credits

Creative: Nick Rowland, Simon Brotherson, Howard Green

Additional Credits: Agency Production: Marcus Eley, Fritha Dickie

Agency Account Management: Sophie Fredheim, Carolyn Young, Louise Rutherford, Kristina Bugeja

Agency Planning: Sarah Oberman, Amy Gilmore

Media Agency: MEC

Production Company: Bare

Director: Steve Green

DOP: Emilio Guirao

Producer: Clare Timms

Editor: James Norris

Post-production: GPS

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