Published: May 2016
Short Rationale: Vodafone UK’s latest TV campaign calls out that customers can now stream and share their holiday moments worry-free across 40 destinations with its new inclusive roaming bundles, as well as enjoy 4G in 93 destinations worldwide - that’s more than any other UK mobile provider.
On the brink of the summer holiday season, the ad features European destinations preparing for the summer tourists through a smile inducing series of world famous local traditions. From plate smashing in Greece to lederhosen stretches in Germany, the ad invites you to watch the pre-holiday warm up as Europe gets ready to welcome the influx of Vodafone customers.
Creative: Nick Rowland, Simon Brotherson, Howard Green
Additional Credits: Agency Production: Marcus Eley, Fritha Dickie
Agency Account Management: Sophie Fredheim, Carolyn Young, Louise Rutherford, Kristina Bugeja
Agency Planning: Sarah Oberman, Amy Gilmore
Media Agency: MEC
Production Company: Bare
Director: Steve Green
DOP: Emilio Guirao
Producer: Clare Timms
Editor: James Norris