Vodafone Ireland has teamed up with creative agency Grey London for its heartwarming 2021 festive campaign. ‘Each Christmas’ tells the story of a young farmer who pines for his old neighbor, a woman who has moved abroad and only returns to her hometown during the holidays – depicting an emotionally resonant reality of modern Ireland.
In the film viewers see the two characters growing closer with each Christmas spent at home, the long emotional goodbyes at New Year, and the sadness of being separated in the interim months. The warmth between them is obvious and, finally, the young woman decides to move back to the town and open a business, which is made easier by Vodafone Ireland’s mobile and fibre broadband infrastructure, much to the delight of her neighbor.
The concept for the film was built on a few truths: the first being that people will often leave rural areas in search of advancement and opportunities; the second highlights the traditional pilgrimage back home to see loved ones at Christmas; and thirdly that Vodafone aims to enable its customers to stay connected wherever they are.
The ad will also be supported by VOD, online content, social media and out-of-home (OOH) executions.