Date: Nov 2021
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Online retailer Very rolled out the first installment of its Christmas campaign back in October igniting the age-old debate on when it is appropriate to launch holiday ads. Now, as the festive season begins to draw closer, Very, and its creative agency Grey London, is launching the second ad in the ‘Very Best Excuses’ series.

'It's the Very Best Excuse' encourages viewers to celebrate the things we can only get away with at this wonderful time of year – cozily drinking gin in your PJs in front of the TV while binging on period dramas, dressing up babies in festive costumes or even treating yourself to a luxurious gift – set to the tune of some jolly carol singers.

Running throughout the festive period, the campaign will continue to cover key consumer touch-points across all media.


Client The Very Group 

Brand Very 

Chief Marketing Officer Carly O’Brien 

Head of Brand & Customer Katrina Ward-Smith 

Senior Brand Lead Kat Delaney  

Brand Manager Zoë Redmond 

Brand Executive Beth Chester  

Brand Executive  Louise King  

Production Company  Moxie Pictures  

Production Company Producer  Jessica Ensor  

Director Frank Todaro 

D.O.P  Federico Alfonzo  

Production Design  Rosy Thomas  

Post Producer Lisa Vaughn at Absolute Post 

Editor Leo King at Stitch 

Colourist Matt Turner at Absolute 

VFX Artist Milo Paterson at Absolute 

Composer Simon Gwilliam 

Music Supervisor Dominic Bastyra at Wake The Town 

Sound Engineer James Benn at Bark 

Post Sound Producer Cliff Wilson at Bark 

Creative Agency Grey London 

Managing Director Nathan Gainford  

CSO Raquel Chicourel 

Head of Planning Annalisa Roy  

Executive Creative Director Celeste Dalariac  

Creative Director Vanessa Robinson  

Creative Director  Tomas Gianelli 

Senior Copywriter Jesse Little  

Producer Lindsay Moyes 

Assistant Producer Alicia Cordell  

Business Director Beatrice Clarke  

Account Director Charlie Pullan  

Media Agency                                     Dentsu 

Managing Partner                                             Kate McAllister 

Business Director                                               Katie Braddon  

Account Director                                                Vanessa Scott 

Account Manager                                               Niamh Flynn