The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Police Now
Date: Dec 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
3 votes

On the back of the London derby between Spurs and Arsenal, Grey London produced a tactical press ad for Police Now’s Take 90 campaign to help console the loser of the North London derby.

The full-page ad appeared next to the match report in Monday’s Evening Standard and was directed at football fans looking to vent frustration at a disappointing match result. The long copy ad takes 90 seconds to read – the length of time it takes for anger to pass – and featured all vernacular and relevant team insights to talk about the process your body goes through as it goes from angry to calm.

Grey London produced different versions for each outcome of the match (win, lose or draw), each one addressing the anger felt by supporters in that particular eventuality.

Credits

Client: Tor Garnett, Detective Superintendent and co-founder of Police Now

Creative Director: Joseph Ernst and Joe De Souza

Copywriter: Joseph Arnold

Art Director: Nathan Holley

Creative producer: Glen Mcleod

Designer: Stuart Leung

Business Director: Sophie Fredheim

Account Manager: Eldar Chen

Planner: Rachel Holden