Orangina: E4 Stings Partnership by Grey London

Client: Orangina
Date: Jul 2016
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Grey London has created E4’s first branded stings in a deal brokered by Mediacom. The playful animations are a continuation of Orangina’s highly successful brand repositioning campaign ‘C’est Shook’, which launched last August.

The eight stings have been illustrated by the original and idiosyncratic animator Pencil Bandit. With scenes ranging from a game of spin the bottle at a retirement home to a laid back volleyball rally featuring two very French waiters and a bottle of Orangina, each brings to life the quirky world of Orangina – celebrating the ritual and iconic bottle shake and the philosophy that ‘life is flat unless you shake it’.

Credits

Creative Director: Darren Wright

Art Director: Emily Churches

Copywriter: Stevie Rowling-Parker

Additional Credits: Account team: Katja Giannella, Grant Patterson, Gemma Troup, Jess Hockey

Planner: Natasha Sales

Media agency: Mediacom

Media planner: Helen Foster, Sohini Dasgupta

Sales House: Channel 4

Sales House Project Manager: Stephen Berti

Production company: Pencil Bandit

Director: Eliot Ruocco-Trenouth

Editor: Eliot Ruocco-Trenouth

Producer: Eliot Ruocco-Trenouth

Illustrator: Eliot Ruocco-Trenouth

Post-production: Eliot Ruocco-Trenouth

Soundtrack composer: Various

Audio post-production: Eliot Ruocco-Trenouth

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