Orangina: E4 Stings Partnership by Grey London
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Grey London has created E4’s first branded stings in a deal brokered by Mediacom. The playful animations are a continuation of Orangina’s highly successful brand repositioning campaign ‘C’est Shook’, which launched last August.
The eight stings have been illustrated by the original and idiosyncratic animator Pencil Bandit. With scenes ranging from a game of spin the bottle at a retirement home to a laid back volleyball rally featuring two very French waiters and a bottle of Orangina, each brings to life the quirky world of Orangina – celebrating the ritual and iconic bottle shake and the philosophy that ‘life is flat unless you shake it’.
Credits
Creative Director: Darren Wright
Art Director: Emily Churches
Copywriter: Stevie Rowling-Parker
Additional Credits: Account team: Katja Giannella, Grant Patterson, Gemma Troup, Jess Hockey
Planner: Natasha Sales
Media agency: Mediacom
Media planner: Helen Foster, Sohini Dasgupta
Sales House: Channel 4
Sales House Project Manager: Stephen Berti
Production company: Pencil Bandit
Director: Eliot Ruocco-Trenouth
Editor: Eliot Ruocco-Trenouth
Producer: Eliot Ruocco-Trenouth
Illustrator: Eliot Ruocco-Trenouth
Post-production: Eliot Ruocco-Trenouth
Soundtrack composer: Various
Audio post-production: Eliot Ruocco-Trenouth